More data on this topic available from:: Mike Kane, CEO Dustin Mathews, Marketing Director ForeclosuresDaily.com Tuesday, May 8, 2007 B-to-B Panel: Selling Content to Businesses: From the Fortune 500 to Solo Entrepreneurs

More data on this topic available from:: 2 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. ForeclosuresDaily’s Growth  2004$366K in Revenue  2005$2.9MM in Revenue (673% YOY Growth)  2006$5.3MM in Revenue (85% YOY Growth)  2007$10+MM in Revenue (100% YOY Growth) 3000+% Growth since company inception  Almost 50% of revenue from Subscriptions

More data on this topic available from:: 3 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Foreclosure Statistics

More data on this topic available from:: 4 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Demographic Profile  Customer Profile  35 – 49 yrs Sweetspot: yrs  Married  0 – 4 children  Income  $61,000 - $130,000 SS: $141,000 - $500,000  Residence  Own $100,000 - $399,999  15 yrs or less

More data on this topic available from:: 5 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Product Offerings  Foreclosure Information Subscription  3, 6, 12 months subscriptions  Avg. Sale $1000  Probate Information Subscription  Leverage for specials and combos  Seminars  Educational Materials - FDIS

More data on this topic available from:: 6 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Grass Roots – Guerilla Marketing  Grass Roots  Market Managers at local level  Researchers at courthouse  R.E. Investor Clubs, Realtor Associations, other Associations  Relationships with key Joint Venture Partners  List Building  GUERRILLA MARKETING  Lead Generation  SEO  PPC – Landing Pages  Newspaper  List Rental  Radio  Niche Magazine Ads

More data on this topic available from:: 7 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you.  Bricks & Clicks Grass Roots Marketing: Auctions

More data on this topic available from:: 8 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Guerilla Marketing Lead Generation  Investors Clubs  FREE content – CD, Trials, etc.  Niche Associations  Realtor Associations  Mortgage Brokers  Joint Ventures/Affiliate Programs  Profit Sharing  Life Time Value of a Customer

More data on this topic available from:: 9 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Grass Roots Marketing: Investor Clubs

More data on this topic available from:: 10 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Video: The Walking President!

More data on this topic available from:: 11 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Video on Web: By The Numbers  September ’06  591 New Leads  October ’06  1243 New Leads  % Increase  Close Ratio: 46% of all free trials from home page!  Lifetime Value of a Customer Take them through sales funnel

More data on this topic available from:: 12 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Sales Channels  Inside Sales Rep’s  Online – SEO/PPC  Market Managers, Researchers  Campaigns  Sales Letters  Seminars  Teleseminars  Affiliate Program / Joint Venture Partners

More data on this topic available from:: 13 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Customer Retention  Coaching Program Recurring Revenue Stream  Free Seminars  Teleseminars  Mastermind Group  Open House / PR  Give them FREE Content!

More data on this topic available from:: 14 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Best Practices  Use of Video  Grass Roots Guerilla Marketing  List Segmentation, CRM Marketing  Market to Existing Customer Base  80/20 Rule 5% - Premium Customers

More data on this topic available from:: 15 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Best Practices  Continual List Building  Give Them Something…  FREE Content  FREE Web Demo  Home grown Inside Sales Team Increasing Price Points  Breaking the Geographic Boundaries

More data on this topic available from:: 16 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Worst Practices  Newspaper for Lead Generation  7 Day FREE Trial  Not having a well thought out marketing plan  Opportunities  Not Fully Segmenting Our List  Message to Market Match

More data on this topic available from:: 17 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. ForeclosuresDaily.com Overview  Launched company in 2004  Web-based foreclosure information service  Evolved into seminars and providing other resources to our clients  Largest provider of Foreclosure Info. & Training in FL  Mission Statement: To be the #1 National provider of Foreclosure Information, Training and Resources for Real Estate Investors

More data on this topic available from:: 18 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Credit/Thank You Mike Kane & Dustin Mathews (866) Thanks to: Dr. Joanne Studer Tom Studer Dave Dickson Dan Kennedy John Nagy MarketingSherpa Anne Holland and Audra Raleigh