Big Insights & Dynamic Intelligent Profiles™

Leveraging Technology to Engage and Inform Attendees Contact: Craig Besnoy

Technology Touch Points Not every event needs an App, but every event needs a mobile strategy/technology. Mobile technology extends the life of your event by amplifying your message 1.Pre-Event 2.On Site 3.Post Event

This extension can significantly improve: Event attendance Attendee Experience Attendee Engagement Return on investment Event reputation Attendance of next years event Event process and efficiency Technology Touch Points

Should I Attend? Registration Should I Attend? Registration What topics will event cover? What is the most recent data? Industry Education What topics will event cover? What is the most recent data? Industry Education Where will I stay? How will I get there? Where will I eat? Accommodations Where will I stay? How will I get there? Where will I eat? Accommodations What is my “Event Profile”? Event are my “Data-Goals” Profile Creation What is my “Event Profile”? Event are my “Data-Goals” Profile Creation Who else will be there? Can I set-up meetings? Private Social Network Who else will be there? Can I set-up meetings? Private Social Network Pre-Event

6 See the location of other attendees that check in. Communicate to other attendees via private messaging or social media. Maintain and share personal schedules with others before and during the event. Swap contact information digitally with “Intelligent Badging” (eliminates business cards). Attendee Profiles – Part-1 Strong attendee profile is the Key to increased engagement

7 Communicate to users about RELEVANT schedule changes Provide sponsors with meaningful engagement Give the ability for a targeted marketing effort Drive post-event communication Attendee Profiles – Part-2 Strong attendee profile is the Key to increased engagement

Customizable Profiles Digital Business Card Keep Creation Simple LinkedIn Photo from device Provide links to personal websites or past publications/downloads Provide privacy settings Registration Information Top Things to Remember About Registration

Schedule Planner Allow users to highlight their favorite sessions/activities Integrate into Outlook or Gmail Build relationships with hotels, airlines and local car services Increase revenue Improve attendee attendance Enable attendees to plan their own schedule, plan travel and arrange meetings

Educate/Inform Deliver background information and current news and information about speakers and topics months before the event begins. Create targeted information feeds about: event session topics speakers news that will educate and drive engagement Engage users early by providing information and education to attendees

On -Site Next year’s event registration begins right NOW! Attendees and vendors make decisions about whether to attend next year during this year’s event. People at the event are you event ambassasors Connections made this year create the foundation for next year’s event Leveraging technology to create on-site engagement allows event organizers to extend the life of the event beyond the on-site event.

Connect attendees and vendors to the industry as thought leaders. Thought leadership coming from your event drives attendance for next year. Social media turns your attendees into event ambassadors. Your audience is given a voice through out the event. Turn presentations into bi-directional conversations. Comments can be displayed on screens or kept private. Comments can go viral by integrating Twitter, Facebook, LinkedIn or other social media. What is the role of Social Media On-Site? Social Media

These connections drive word of mouth and drive attendees to return next year. in app messaging text to screen intelligent badging Attendee-Attendee

Providing an interactive map for attendees increases engagement. Most people leave an event early because they are overwhelmed and unable to locate what they came to see. Venue / Expo Hall Maps Points of interest, bathrooms food vendors. List of exhibitors and sponsors with descriptions, contact info, booth location etc. Ability to search by company name, product category, and keyword. Gather exhibitor information without paper. Provide exhibitors with attendee contact information. City Maps Airport shuttle and taxi information. Interactive Maps

These connections: 1.Engage the user 2.Help the attendee communicate back to colleagues that could not attend the information gathered form the event. 3.Provide a feedback loop that improves the current event and help organizers plan for the next event Download speaker presentations, Take notes in the app Real time polls and survey Gamification Event - Attendee

Polls encourage audience participation during speaker sessions or workshops. Taking polls to keep audience members thinking and responding is a great way to hold their attention. Empowering attendees to text questions during speaker sessions gives a voice to users who may not otherwise bring them up. Users can leave opinions and reviews on topics, sessions, places speakers and exhibitors. Real time feedback allows event organizers to make changes to the event to make it better. Polls and Surveys

Information must be digitally exchanged. NO PAPER REQUIRED! Scanable codes for Attendees and Vendors Information is Scanned and Stored: directly to the phone or to the cloud database Attendee badges become digital business cards. App becomes scanning device. Booths become digitized Allow attendees to download vendor information. Easily transmit vendor info to colleagues THE #1 REASON why vendors and attendees come to the event Increase the return on Vendor-Attendee investment. Vendor - Attendee

How it Works: Through SMS or Mobile Web consumers participate in a question- based game on their mobile device in order to win prizes. A public “scoreboard boosts participation among consumers. Consumer Interaction: 1.Consumers interact with marketing / sample 2.Mobile Web-based questionnaire 3.Based on answers: instant win or sweeps entry 4.Scores posted to public scoreboard / social networks Technology Required: SMS / QR Code Activation Benefits: Increases brand exposure Builds database of brand users Viral / easily shareable Presents offers to consumers Mobile Trivia Gamification

Continue the conversation after the event with: Post-event surveys Recall of Event Materials Viewing pictures on social networks Attendee Connection Post-Event Integrate with existing contact database Create post-event discussion groups Begin attendee engagement for next year with topic recommendations and speaker suggestions. Post - Event

event2mobile is an industry-leading platform that allows event managers and organizers to give attendees an unprecedented level of engagement and information through their mobile devices. Conference Schedule Session Summary & Presentation Download Search: Exhibitors, Attendees, Events Social Connect Module Profiles: Speakers, Attendees, Exhibitors Local Weather/Information Related News and Content Updates Interactive Floor Maps Multi-Event Capability Polls and Surveys Support + Data Upload Assistance 3rd Party Data Integration Gamification Dedicated App in App Store Augmented Reality (AR) Module Mobile Ticketing Exhibitor Document Download Video Capability QR Intelligent Badging Mobile Wallet for Digital Purchases Advanced Analytics Report Personal Itinerary/Calendar Integration Event2Mobile