MONTHLY COMPETITIVE REPORT Dalton Agency Burger King 63 stores Revamping entire brand; stores will feature more contemporary red and black décor; marketing more to women now New menu will feature healthier, higher- quality menu items Modeling new menu after McDonald’s with: oatmeal, soft-serve sundaes, fruit smoothies, variety salads, wraps and parfaits New BK Ultimate Breakfast Platter with: scrambled eggs, hash browns, sausage, a biscuit and three pancakes with syrup Free 20 oz. soft drink with any whopper purchase from 5/30—6/26 Starbucks 55 stores Happy Hour featuring half-priced Frappuccino's from May 6-15 Wendy’s 27 stores Berry Almond Chicken Salad still available through August featuring California strawberries Berry Almond Chicken Half-Salad added to the Pick ‘n pair menu (now 25 possible combinations), $4.99 #BerryTasty trending topic on Twitter Pizza Hut 36 stores $10 Any pizza promotion over 6/4 (any size, any crust, any toppings for $10) Chick-Fil-A 20 stores Spicy Chicken Biscuit available for breakfast Continuing Hand-spun Banana Pudding Milkshake promo KFC 33 stores 5 for $5 promo continues Sunday $10 bucket continues New [healthier] Kids Meal choices available CapriSun juice drink, Sargento Light string cheese #SoGood trending topic on Twitter Dunkin’ Donuts 44 stores, 21 full-service locations June 3: National Doughnut Day: Free doughnut with purchase of a beverage New Caramel Mocha iced coffee and Frozen Hot Chocolate with optional whipped cream Features a Fan of the Week photo on its Facebook page, On Twitter: incorporates “DD” into the spelling on as many words as possible (e.g.: wishing Happy BirthDDay to followers) Dairy Queen 12 stores Brownie Batter blizzard of the month for June End of $1.99 Small Milkshake Promo 5/31 New campaign: So Good it’s RiDQulous ¼ Pound Bacon Cheese Grillburger and Shake $3.99 Krispy Kreme Donuts June 3: National Doughnut Day promotion: one free doughnut of any variety per person, no additional purchase necessary Featured Doughnut: New Cookies and Kreme Doughnut made with real Oreo Cookies New frozen Cookies and Kreme Chiller made with real Oreo Cookies Church’s Chicken New ¼ Pound Southern Style Chicken sandwich (“crispy chicken with a slightly sweet and savory flavor on a toasted buttery bun with crunchy dill pickle chips”). Introductory price for new sandwich is $1.99 Customers who play new online game can click and print coupon for free sandwich with purchase of medium drink Subway 125 stores June feature $5 footlong: Chipotle Chicken & Cheese New $3 Flatbread Breakfast Combo (3 flavors: Black Forest Ham, Egg & Cheese, Bacon, Egg & Cheese or Egg & Cheese) featuring a 6” flatbread breakfast sandwich and a 16 oz. cup of Seattle’s Best Coffee New Free Reusable Green Lantern Green Meal bags and accessories with Subway Fresh Fit for Kids Meal purchase Promoting adding Avocado to all sandwiches Arby’s New: Market Fresh Grilled Chicken & Pecan Salad available on Honey Wheat Bread or in a Whole Grain Flatbread Wrap (Limited time), Outside-In Cinnamon Bites (Limited time) and Ultimate Angus Three Cheese & Bacon Sandwich New Facebook fan page for Arby’s Curly Fries IHOP New Take Two combos (choose any two of the following: house salad, Caesar salad, seasonal fresh fruit, New Loaded Potato & Bacon Soup, Soup of the Day, Half Turkey Sandwich, Half Pot Roast Melt Sandwich, Half Double BLT Sandwich) New Bacon & Cheddar Stuffed Crêpes, CINN-A- STACK Pancakes, Chicken Fajita Quesadilla, Belgian Waffle Combo and Bacon ‘N Beef Bacon Cheeseburger