Monetizing with Ads and Working with Media Companies By Taste of Home and My Recipe Magic

Know your audience Gather s through offers and opt-ins Post minimum 2x+ per week to blog More for other social media platforms Your Blog is Your Business

Advertisers want your ad space Traffic measurements Page Views = The number of times your pages have been seen by your visitors Impressions = The number of times the ads are displayed Unique Visitors = Best tracked by signed on users, but sometimes tracked by IP addresses Ad Revenue

Advertisers are looking for: Audience specifics, demographics Ex. Age, Gender, HHI, Children in HH, etc. Contextual Words in your post, image titles or post titles Engagement How long a visitor stays on your site Number of pageviews per visit Ad Revenue

Engagement – blogs tend to have high engagement because of loyal followers Time spent, comments, shares, likes CTR = Click through rate Ex. On Taste of Home, targeted media gets ~.3/.4% CTR Mobile – traffic increasing Ad Revenue: Measuring Success

Media providers bring advertisers Dedicated sales staff Combine relevant audiences for more volume Technology Utilize content/audience targeting Research and audience metrics Knowledge of ad space to maximize the most dollars Provide post-campaign metrics Media Partners Help Maximize Ad Revenue

CPM: Cost per thousand Effective CPM (eCPM): Actual or overall CPM All ad revenue divided by available ad impressions Fill rate becomes important Too many ads dilute CPM – ad space and ad sizes Measure RPM How Pricing Works

Using DFP – highest bid wins Direct sale, local media: Ex. Joe’s $1.25 for 10,000 Media partners Ex. Taste of $.80 Indirect/remnant, CPM floors Ex. $.35 Direct based on sponsored posts or other third party targeting Stacking Your Ads

How Ads Are Served Nano second delivery Tools like DFP or native chain Share passback tags Track the ‘lost impressions’ Keeping Track Monitor the daily runs – dashboard Measure eCPM – daily dashboard provides reports Tracking Ads

Choosing Media Partners: Compare Their Content Match Your Vertical Market Complement other sites Establish relevant affiliations Add value from cross promotion and programs

Paperwork & Logistics Contract POP comScore Getting Tags Choosing Media Partners: Compare Their Services

Getting Paid Payout timing CPM estimates or floor Revenue share

Technology Back office: Operations/ad ops for optimization Dashboard & CMS Technology advancements Ex. Mobile platform Ex. Video platform and content access Tech guru capabilities Research, analytics Choosing Media Partners: Compare Their Services

Influencer Marketing Sponsored posts Contesting Engaging Ad Units IAB rising stars – new units Video –video capabilities Choosing Media Partners: Partnership Beyond Banner Ads

Custom Rich Media Ad Unit: Sidekick

Custom Rich Media Ad Unit: Billboard

Promotions Content Content sharing to drive traffic Cross promotion with other brands/websites Social Media: Shared Pinterest boards, mutual likes, shares Choosing Media Partners: Partnership Beyond Banner Ads

Promotions Events PR options Choosing Media Partners: Partnership Beyond Banner Ads

Do your homework Community conversations Ask all questions Your Blog is Your Business