2007 HOLIDAY SPENDING SURVEY Conducted by Prince & Associates November 12-16, 2007

Survey conducted by Russ Prince, President, Prince & Associates, Inc. Russ Alan Prince is the president of Prince & Associates, Inc., the leading market research firm specializing in global private wealth. With two decades of concentrated experience with ultra high-net-worth and elite advisors, he is a highly sought consultant on strategic, profitability and structural business issues. Prince is frequently cited for his expertise in the international business and financial press including The Wall Street Journal, Forbes, and The New York Times. He has written more than forty books, including The Sky’s the Limit, Fortune’s Fortress, and Fame & Fortune. He is also the editor of Private Wealth Holiday Spending Survey

Pre-arranged panel of 843 high net worth individuals obtained through lawyers and financial advisors 32.1% of those surveyed had a net worth of $10 million + (Elite Affluent) 69.7% of those surveyed had a net worth of $1 million - $9.9 million (Mass Affluent) Survey conducted by pre-arranged telephone interviews directly with individuals SURVEY PARTICIPANTS 2007 Holiday Spending Survey

While the economy may be cutting back on the spending and holiday cheer of the Masses, Holiday Spending by the Elite Affluent (Super Rich with a Net Worth $10 million +) is expected to increase significantly – between 17% and 67% across more than a dozen luxury categories. Top spending categories of the Elite Affluent by increase are projected to be Jewelry (67% growth), Electronics (53%), Events at Hotels (44%), Wines & Spirits for Entertaining (39%) and stays at Hotels & Resorts (36%). Top spending by $ spent are projected to be Yacht Charters ($487,900), Automobiles ($187,400), Jewelry ($152,400), Charitable Donations ($116,300), Villa Rentals ($86,200), Hotel/Resort Stays ($83,400) and Watches ($66,700). Nearly 60% of the Super Rich will fly by private jet between Dec. 21 and Jan. 3, including 22.8% who will take their private jet to go Holiday Shopping. KEY FINDINGS 2007 Holiday Spending Survey

What special and unique gifts are the Elite Affluent giving this year?  Renting a private island  A jewel-encrusted saddle for a pony  An haute couture dress for a 4-year old girl; cost: $30,000  Redoing the interior of a classic Camaro; cost: $200,000  A charm bracelet where the jeweled charms are custom made in the shape of (nude) boyfriends; 3 charms at $45,000 per charm

 Elite Traveler is a BPA-Audited publication with a circulation of 131,252 (June 2007) on board private jets, mega-yachts, and other Elite locations in over 90 countries.  Elite Traveler has won over a dozen awards for Editorial Excellence and Design.  Elite Traveler readers are The New Jet Set – those who fly by private jet (at a cost of $5,000 – $10,000 per hour.)  Elite Traveler reaches over 575,000 readers each issue with an average household income of $5.3 million.  Elite Traveler readers are Business Owners, Executives, Politicians, Royalty, Socialites, Diplomats, Celebrities, Athletes and their families. For Advertising Information, visit or ABOUT ELITE TRAVELER Sources: BPA, Prince & Associates