Feasibility analysis of MOS burger online ordering system Advisor: Dr. John Group members : Monica Morgan Go south Champ

Outline 1. MOS’ Introduction 2. Feasibility Analysis of MOS Online Ordering System 3. The Barriers to develop online ordering system 4. The specific measurements for developing online ordering system 5. The process of online ordering system 6. Suggestion & conclusion

MOS’ Introduction MOS Mission : “To provide delicious meals, and bring happiness to customers” The Meaning of MOS Mountain Ocean Sea

MOS’ Introduction Their Objective MOS provides delicious, healthy and blessed meals for customers and communities. MOS’ goal is to let their shops become the energy source for customers.

MOS’ Introduction Characteristics of Meals -The combination of flavor -Organic food-staff -Natural beef (New Zealand) -Fresh and healthy food -Waiting service -Comfortable atmosphere

MOS’ Introduction Strength (1) Shops location (2) Brand advantage (3)Expert service; great experience (4)High customer’s satisfaction & reliance

MOS’ Introduction Weakness (1) Higher price (2) Boundary of market share (3) Inefficiency problems

MOS’ Introduction Opportunity: (1) Market development (marketing methods, ex: ad ) (2) The progress of customer awareness for healthy and organic lifestyle.

MOS’ Introduction Threat: (1) More efficient service provided by Other fast-food restaurants (McDonalds; KFC ) (2) Higher price

MOS(NCHU) Introduction Location MOS

MOS(NCHU) Introduction Staffs -Casher: 2~3 -Kitchen: 2~3 (peak time: 3 ; off-peak time: 2) -Meal sending: 1 -Manager

MOS(NCHU) Introduction Seats: -Table: 30+1 L-shape -Chairs: 60~70 Equipment -Monitor -Time-controller -Telephone ( Phone-call service)

Feasibility analysis of MOS burger online ordering system In our opinion MOS (NCHU) branch can develop online ordering system The reasons for developing online order system Huge Chung Hsing student consumers Convenience location to purchase Increase revenue in off-peak time

The Barriers to develop online order system The Barriers to develop online ordering system To control the ordering quantity Arrangement for ordering- time period The loading level of workers Should have online ordering discount ? The space for dealing with online ordering The budget for developing online ordering system

The specific measurements for developing online ordering system The problems or barriers To solve the problems To control the ordering quantity To avoid too much orderings that MOS can’t handle or delivery To find the balance between ordering quantity and quality Arrangement for ordering-time period To ponder the supply abilities in rush hour. Encouraging consumers to use online order in off-peak hours (off-peak hours : AM 9:00 ~ 11:00 PM 2:00 ~ 5:00) The loading level of workers Employee numbers in rush hour : 7 (cash desk : 3 kitchen : 4 ) Employee numbers in off-peak hour : 5 (cash desk : 2 kitchen : 3 ) So the employee numbers charge for online order : 2

The process of online ordering system Clerk 1 : check the online ordering Check points : every ten minutes Because the meal preparing of MOS at least 8~10 minutes, we want to have buffer time. Clerk 2 : Preparing the food or beverage To control the time from check point time to delivery time. keep the food hot and fresh. Clerk 3 : Delivery food to consumer Don’t make the mistakes for online and store ordering.

The space and equipments for online ordering system Microphone and intercom Acoustics Exclusive computers and online ordering system Part of counter space to deal with online ordering Calculagraph

Our suggestion and conclusion (1) If MOS Burger can’t handle online ordering very well, it will cause consumers’ dissatisfaction. ex: Long waiting-time; meal mistakes (2) The space of MOS(NCHU) is too small, MOS can set up a outside counter. (3) Should MOS decide everyday quota for online ordering to maintain service quality? (4) The loading problems for worker: If MOS (NCHU) apply online ordering system, how many workers should be added? (5) The overlap of customers’ needs for online ordering and phone-call ordering. (6) The limitation for internet use: It is very convenient in NCHU for online ordering but not in other location.

Thank you for your listening~