Professor John Swarbrooke Dr Steven Rhoden Danielle Allen John Theodore TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Manchester Europe’s largest education campus with approx 90,000 students Easy & affordable transport Great for entertainment, nightlife & culture MMU Over 30,000 students A broad cross-section of students 7 Faculties on 6 campuses Our International Students come from all corners of the globe TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Our Strengths: TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013 Exceptional reputation for the quality of our educational provision Strong industry links on an international scale Research collaboration with institutions both home and abroad Excellent graduate employment records Research expertise across a wide subject area

Department of Food and Tourism Management Undergraduate: BA (Hons) Tourism Management BA (Hons) Events Management Postgraduate taught: MSc International Tourism Management MSc International Events Management There are lots of opportunities for students to gain practical experience through the Department’s industry links. TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Hollings Faculty TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013 Hollings Faculty

Expertise: Specific Examples of Externally Funded Projects Sustainable tourism projects with SMEs in the UK (funded by ERDF Structural funds) Developing skills for Hospitality Staff in the North West (ESF) Group consultancy projects on events management Lithuania and Latvia - providing Business solutions for the tourism sector. (Leonardo da Vinci “Transfer of Innovation” Funds) Developing employability for tourism students in the Kenyan Tourism sector (Partnerships in Africa – funded by UK Government and managed by the British Council) TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Expertise: Cultural Tourism Central and Eastern Europe European Capital of Culture and its significance for tourism and culture examination of the impact of the designation on tourism and culture through interviews with key senior managers in tourism and cultural sectors in Krakow. Cultural tourism in CCE: the views of induced image formation agents views of tourist boards officials of Bulgaria, Croatia, Hungary and Poland sought to determine their perceptions of cultural tourism as a part of their country’s product offer. Visitor and non-visitor images of CEE examination of images held by people who have and have not visited a group of 15 CEE countries for a holiday. Most views were positive and associated favourably with ‘culture’. CEE and EU accession A study of tourist board officials of 8 CEE countries on the tourism outcomes of the accession and factors influencing those outcomes. TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Expertise: Cultural Tourism Entertainment in tourism Hotels and entertainment Studies of visitors at British seaside resorts Entertainment and the holiday experience The role of theatre and music in urban tourism Culture and tourism: a framework for further analysis TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Expertise: Cultural Tourism Development of a prototype Augmented Reality app for urban cultural tourists in Dublin (MMU, Dublin City Council, Dublin Institute of Technology) Events (virtual events; sustainability and cultural festivals) The tourism impacts of sports events namely Triathlons TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

Expertise: Cultural tourism MMU Curriculum Development Development of modules entitled ‘The Arts Entertainment and Tourism’ and ‘ Tourism in Eastern Europe Current module entitled ‘Tourism Industry’ examines international visitor attraction management (built attractions, natural attractions and special events Liaising with industry through placements; visits to tourism organisations and attractions; International Global Futures Conference to include cultural tourism elements Publications (journal articles and text books eg. Swarbrooke, J (2002) Visitor Attractions Management. Oxford: Butterworth and Heinemann; Hughes, H (2000) Arts, entertainment and tourism. Oxford: Butterworth and Heinemann. TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013

TEMPUS-NETOUR PROJECT Kickoff meeting 4 th February 2013 We look forward to welcoming you to Hollings soon ! Manchester Metropolitan University Hollings Faculty Old Hall Lane Manchester M14 6HR