20 August 20151/18 Toy Story and Globalization A Political and Cultural Study By Pam Andes and Krunal Thakore

20 August 20152/18 You’ve Got a Friend in Me gPZRsz0Q&feature=PlayList&p=4968F 6FAF1F34B24&playnext=1&playnext_f rom=PL&index=20

20 August 20153/18 Toy Story Toy Story is a 1995 American computer-animated family/buddy film, directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen.1995American computer-animatedfamilybuddy filmJohn LasseterTom HanksTim Allen The film was produced by Pixar Animation Studios and was distributed by Buena Vista Distribution.Pixar Animation StudiosBuena Vista Distribution It was written by Joss Whedon, Andrew Stanton, Joel Cohen, and Alec Sokolow, and featured music by Randy Newman.Joss Whedon Andrew StantonJoel Cohen, and Alec SokolowRandy Newman It was the first feature film released to use only computer- generated imagery.

20 August 20154/18 Outline 1.Political Plot Summary Americana vs. Modernization Independent Value or Dependent Value 2.Globalization and McDonaldization Grobalization and Glocalization Pixar and Disney The Grobalization of Nothing and Disney 3.Film technical approaches: computer animation Cost Effectiveness and Industrialization 4.Film’s use of music Echoes Political point 5.Script Writing 6.Conclusion on Globalization and Pixar

20 August 20155/18 Toy Story’s Plot Woody is a wooden cowboy doll that has been in the family and passed down to Andy, the child owner of all the toys Andy loves Woody but Andy receives a new toy from his Birthday party, Buzz Lightyear, the latest toy from a popular kids show about spacefighters Woody becomes jealous of Buzz Lightyear

20 August 20156/18 Toy Story’s political and cultural messages Woody represents Americana - authentic (imagined) America –He reflects the value of hand made items that are made locally, using traditional skills. –He’s probably from the Fifties, but typically difficult to locate in time –He’s wooden and probably hand-made, having human input, possibly family-made Buzz Lightyear represents Modernity –He is from outer space, but more probably from China –He claims he can fly (but he can’t) –He’s very likeable, though appearances are deceptive. –He’s muscular, with an idealised male body shape

20 August 20157/18 Toy Story’s Plot The Other toys believe that Woody pushed Buzz Lightyear out the window Woody and Buzzlightyear fight between themselves Woody and Buzzlightyear must work together against the evil kid, Sid, who destroys all of his toys Woody and Buzzlightyear become best friends

20 August 20158/18 Toy Story Film: Buzzlightyear’s arrival to Andy’s room as the New Toy in Town QDREV3O3mH0&feature=related

20 August 20159/18 Woody vs. Buzzlightyear Hero from the fifties Has cowboy hat Hand-Made from Wood Is liked by everyone and seen as a leader Skinny Andy’s favorite toy Hero from the future Can fly and has futuristic weapons Plastic made by machine Everyone is awed by him Muscular Starting to be Andy’s favorite toy

20 August /18 So what’s it about? After viewing the movie, one wonders did the movie make me appreciate all things? What is this movie really about? –Products and consumerism? –Globalization and Industrialization? –Tradition and modernity? –The old and the new have equal value? Did Pixar influence people or did People influence Pixar?

20 August /18 Globalization and McDonaldization George Ritzer (2004), defines McDonaldization as the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (p.1). The principles of this system, Ritzer (2004), are Efficiency, Calculability, Predictability, and Control through Nonhuman Technology (p.6 – 15). In essence, it’s fast and reliable. McDonalds is a global icon that is used but can also be replaced with Starbucks or for our purposes

20 August /18 Globalization and McDonaldization Ritzer (2004), stated that McDonaldization is “one of many Globalization processes” where he defines Globalization as a “diffusion of practices, expansion of relations across continents, organization of social life on a global scale, and growth of a shared global consciousness” (p.160).

20 August /18 Glocalization and Grobalization. Ritzer (2004) utilized the globalization theorist, Roland Robertson’s term, Glocalization, the interpenetration of the global and the local, resulting in unique outcomes in different geographic areas, and Ritzer offers his own coined term, Grobalization, the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas (p )

20 August /18 Glocalization and Grobalization Ritzer, further, separates them into 4 distinct types of these Globalizations: 1.Glocalization of Something such as Local Crafts or Craftsperson 2.Glocalization of Nothing such as Tourist Trinkets or Souvenir Shop Clerk 3.Grobalization of Something such as Museum or Touring Art Exhibit 4.Grobalization of Nothing such as McDonald’s restaurant and Big Mac

20 August /18 Glocalization and Grobalization Ritzer, further, separates them into 4 distinct types of these Globalizations: 1.Glocalization of Something such as Local Crafts or Craftsperson 2.Glocalization of Nothing such as Tourist Trinkets or Souvenir Shop Clerk 3.Grobalization of Something such as Museum or Touring Art Exhibit 4.Grobalization of Nothing such as McDonald’s restaurant and Big Mac

20 August /18 Toy Story’s Globalization In addition to DVD releases, Toy Story-inspired material has run the gamut from toys, video games, spin-offs, and merchandise. The film was so successful it prompted a sequel, Toy Story 2, which became an even bigger hit than the original. Toy Story is set for re-release in a double feature with Toy Story 2 in Disney Digital 3-D on October 2, 2009, and Toy Story 3, scheduled for release on June 18, 2010, is in development.DVDvideo gamesToy Story 2Disney Digital 3-DToy Story 3

20 August /18 Toy Story Grobalization of Nothing? The reality is this, my house is filled with many Buzz Lightyears and only 2 Woodys. But the point is not that my 5 year old has more Buzz Lightyears than Woody’s. The point is that I have many products from this movie such as shirts, shoes, toys, and even eggs!

20 August /18 Conclusion People are realizing their own grobalizations and grocalizations of nothing This thought trend has influenced Pixar into capturing the value of Americana and things that are made at home or locally in their film, especially Toy Story 2. –When she loved me ed ed But the reality is that it is only a political thought because Pixar is just as guilty as I am for creating grobalizations and grocalizations of nothing.

20 August /18 Additional Clips HF8Y0&feature=relatedhttp:// HF8Y0&feature=related Rsz0Q&feature=PlayList&p=4968F6FAF1 F34B24&playnext=1&playnext_from=PL&i ndex=20http:// Rsz0Q&feature=PlayList&p=4968F6FAF1 F34B24&playnext=1&playnext_from=PL&i ndex=20