Presented by 1.Tahniyat Sultana Prova Tanvir Ahmed Morium Akhter Shanjida Islam Khan Md.Farhadul Islam Presented by 1.Tahniyat Sultana Prova Tanvir Ahmed Morium Akhter Shanjida Islam Khan Md.Farhadul Islam16-066

Build-A-Bear: Build- A-Memory

 Found workshop in 1996  currently operate more than 400 Build-A-Bear Workshop stores worldwide  Revenues $468 million  Employees : 1,200 full- time,4,800 part-time  Number of Stores : 346 company-owned stores, 62 franchised retail stores  Found workshop in 1996  currently operate more than 400 Build-A-Bear Workshop stores worldwide  Revenues $468 million  Employees : 1,200 full- time,4,800 part-time  Number of Stores : 346 company-owned stores, 62 franchised retail stores

 Need: States of felt deprivation Build-A-Bear customer needs might include:  belonging-joining the Build-A-Bear "club."  affection-creating and caring for another being.  self-expression-the ability to create a product that reflects elements of the self.  Need: States of felt deprivation Build-A-Bear customer needs might include:  belonging-joining the Build-A-Bear "club."  affection-creating and caring for another being.  self-expression-the ability to create a product that reflects elements of the self.

Product Building Process  Product- Stuffed animal  Building process: 1. Choose me 2. Stuff me 3. Hear me 4. Stitch me 5. Fluff me 6. Dress me 7. Name me  Product- Stuffed animal  Building process: 1. Choose me 2. Stuff me 3. Hear me 4. Stitch me 5. Fluff me 6. Dress me 7. Name me

 Choose me:- Where customer select an unstuffed animal from a bin  Stuff me:- The animal literally comes to life as the child operates a foot pedal.  Hear me:- Where customers decide whether or not to include a voice box.  Choose me:- Where customer select an unstuffed animal from a bin  Stuff me:- The animal literally comes to life as the child operates a foot pedal.  Hear me:- Where customers decide whether or not to include a voice box.

Stitch me :- Where the child stitches the animal Fluff me :- Where the child give the animal a blow dry spa treatment Dress me :- filled with accessories galore Name me:- where a birth certificate is created with the child selected name. Stitch me :- Where the child stitches the animal Fluff me :- Where the child give the animal a blow dry spa treatment Dress me :- filled with accessories galore Name me:- where a birth certificate is created with the child selected name.

 Mainly Children from U.S.A & U.K

 Vermont Teddy Bear  Beanie Babies  Cabbage Patch Kids  Vermont Teddy Bear  Beanie Babies  Cabbage Patch Kids

 The marketing concept.  Maxine Clark has very clearly taken Build-A-Bear to high levels of financial success by knowing and understanding the needs and wants of the customers.  The goals of the organization are dependent upon the customer need and want.  The business strategy displayed by Build-A-Bear fits the marketing concept better than it does the production, product, or selling concepts.

 Clark attributes her strategy success to “never forgetting what it’s like to be a customer”  Understand customer  Employed both low & high tech method  Visits two or three of more than 370 stores  Interact with customer by chatting  Puts herself in front line, assisting employees in serving customer.

 A panel of children on her list. Result:  Mini-scooters,  Hello kitty bears,  mascot bears,etc. Ideas Feedback

 The interactive site contains games and activities that feature the same themes as the brick-and-motor store  Allows the children to have fun provide a code from register with the purchase of a bear

 Maxine clark may communicate with only a fraction of her customers. she sees her efforts as the basis for a personal connection with all customer.With each child that enters their store,they have the opportunity to build a lasting memory. Any business can think this way and can have the desired success.

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