2-1-1 is not just another community investment. It’s a community impact tool that when leveraged can increase the effectiveness of all of United Way’s work. Whether your is local or statewide, in-house or contracted out, there are tactics you can use to integrate and enhance your results in education, income and health.

2-1-1 United Way Campaign United Way Investments AdvocacyVolunteerism Special Projects

Connecting to United Way’s work Tactics for integrating into existing work in Education, Income & Health (campaign, investments, advocacy, volunteerism) Examples of special projects where can have a role in projects to enhance results in Education, Income & Health

Integration Tactics Move off the back page of the brochure. Add data tidbits (call volume, # of resources, etc.) throughout where they relate to Education, Income & Health. ExampleExample Publish local (county-specific) results on your website. Include links to database on varying community service topics in your Social media.

Integration Tactics Use as a source of success stories. ExampleExample Use tidbits (need statistics) to illustrate compelling situations in your community. Don’t miss the opportunity when talking about United Way to use to position United Way as a problem-solver for the residents of our community in speeches.

Integration Tactics Add to your recorded phone greeting/on hold message. Print cards on the back of business cards and posters on the reverse side of campaign posters. Examples Examples Invite board members & campaign volunteers to visit center, observe calls, etc. Include call center in impact tours, agency fairs, etc.

Integration Tactics Use recorded calls (or mock calls) to convey importance of community investment fund. Require funded agencies to list and update their programs in the database. Provide logos/web banners/templates to funded agencies to use as a tool on their websites to link their customers with community resources. Example Example

Integration Tactics Share needs reports with funding volunteers. Example Example Train funding volunteers to use the online database as a tool for researching community resources. Use as a “watchdog” on agencies using enhanced follow-up procedures. Analyze data and use to support the case when doing system advocacy work.

Integration Tactics In communities where there is no volunteer center, use to track volunteer opportunities & donation needs/wish lists Share information with human resource contacts at companies with workplace campaigns. Use data to map resources and needs (2-1-1 online map, google maps, GIS, etc.) ExampleExample Write into your United Way’s strategic plan as a way to gain information about community needs and link people with solutions.

Special Projects - Roles for InformationReferralsEnhanced ReferralsPre-ScreeningIntake/EnrollmentCoachingFollow-upData CollectionReportingVolunteer MatchingContinuity/Capacity in DisasterMulti-channel Access24/7 AccessMultilingual Access

Special Projects - Education community resource data about services was mapped and used by United Way and community partners in a youth success initiative to increase the availability and quality of services to support middle school youth. (Asheville, NC) Youth Success Initiative United Way created a public education campaign calling on parents to ask more questions about the quality of their child care. Radio, TV & billboard ads promote as the number to call for information. (Indianapolis, IN) ExampleExample Kids Need Quality In collaboration with a TV station, United Way and will be a part of a year-long media campaign to educate their audience regarding bullying and its affect on children will be the number to call for resources. (Cleveland, OH) Bullying Line

Special Projects - Income is the promoted number for a “Get Not Out of Your Life” workforce campaign to encourage people to take the first step to increasing their skills and finding employment. (15- counties, NC) BillboardBillboard Get Not Out was a promoted number to call for income tax help and also offered information to people who called for other reasons set appointments for people to receive free volunteer income tax assistance. (Greenville, SC) Tax Help As part of “Going Home to Stay” project, creates and mass-produces a directory of services targeted persons about to get out of prison, ex-offenders, family members, churches and community organizations. (Cleveland, OH) Going Home

“My Body, My Test” is a research study to help prevent cervical cancer by enabling them to test for HPV at home and connecting them with clinics for additional services offered information about the study to callers, conducted pre-screenings, and provided referrals for the health intervention. (NC) Promotional PiecePromotional Piece My Body, My Test Researchers partnered with United Way to explore using for voluntary participation in six types of cancer screenings. Callers who were interested and willing to access prevention and screening services were provided additional services (transportation, appointment reminders, follow-ups, etc.) by (St. Louis, MO) My Coach The center operates a specialized, statewide hotline for problem gambling and provides information and referrals for services such as support groups, gambling counseling, and self exclusion programs. (Cleveland, OH) Problem Gambling Line Special Projects - Health

Special Projects - Principles for Partnerships Mission Fit for 2-1-1Alignment with UW goalsDatabase Inclusion PolicyTraining RequirementsData RequirementsCost to do the WorkValue of Access to Callers Funding AvailabilityImpact on Service LevelsStaffing OptionsTechnical RequirementsRelationships With Other AgenciesTimeline & Exit PlanExit PlanSustainability

Marti Morris, NC Director, (704) , Rachael Nygaard, NC Asheville Center Director, (828)

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