Demographic/Geographic Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4) VIRTUAL WORLD “AVATAR”

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Presentation transcript:

Demographic/Geographic Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4) VIRTUAL WORLD “AVATAR” PROFILE (Ch.7)

Psychographic/Behavioral Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4) VIRTUAL WORLD “AVATAR” PROFILE (Ch.7)

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch.7) Geo-Demographic Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4) Brand Associations American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4)

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch.7) Psychographic/Behavioral Profile American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4) Brand Associations American Male (Group #2) American Female (Group #3) Foreign Male (Group #1) Foreign Female (Group #4)

VIRTUAL-WORLD “ SCENARIO INTERACTION MOTIVATION PROFILE (Ch.8) VIRTUAL WORLD SCENARIO “MOTIVES” During Avatar Script Interaction & “MOTIVATION” for VIRTUAL BRANDS MOTIVESAM. MALE (#2)AM. FEMALE (#3)FOREIGN M (#1)FOREIGN F (#4) Physical Security Social- Emotional Psychological – Actualization Other ($, Image, New, Pleasure, etc.)

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch.10) BeliefsFeelingsAttitudes Avatar Profile “AMERICAN MALE” (#2) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch.10) BeliefsFeelingsAttitudes Avatar Profile “AMERICAN FEMALE” (#3) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch.10) BeliefsFeelingsAttitudes Avatar Profile “FOREIGN MALE” (#1) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch.10) BeliefsFeelingsAttitudes Avatar Profile “FOREIGN FEMALE” (#4) Virtual World Interaction SCENE 1 Virtual World Interaction SCENE 2 Virtual World Interaction SCENE 3

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