Www.DealerMarketingSystems.com Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for.

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Presentation transcript:

Integrated Web Marketing for Xerox Agents Innovative Marketing for Office Technology Resellers Practical Strategies for Increasing Sales with Social Media Darrell Amy John Pulley Facebook.com/DealerMarketingSystems

Why Should I Care?

Why Should I Care? Conversations create sales relationships Enhance placement in search engines Leverage new communication channels Position your dealership as a tech leader

Two Levels of Social Media DealershipSales Reps FacebookDealership PagePersonal Pages TwitterDealership TwitterPersonal Twitter LinkedInDealership ProfilePersonal Profile YouTubeDealership Channel WebsiteDealership Blog

Social Media Mix Twitter Facebook LinkedIn YouTube

Twitter Build Your Audience Connect to Prospects Share news, ideas, events… Have sales reps follow the Twitter feeds of their prospects SALES STRATEGY Monitor for tweets about your dealership and your competitors DEALER STRATEGY

Facebook Put a face on your company Build your dealership’s brand personality Share pictures and success stories Use Facebook (and EventBrite) to promote and ticket events DEALERSHIP STRATEGY

LinkedIn Connect with Colleagues Contribute to Groups Answer Questions Get Introduced to Prospects Join local groups and contribute to local business discussions SALES STRATEGY

YouTube Answer questions Position your company as the expert Support your sales/service processes Link to YouTube videos from website, Facebook and Twitter. DEALER STRATEGY Include YouTube video links in proposals and s to prospects SALES STRATEGY

YouTube

Website Social Media Icons Twitter / Facebook Feeds Tweet This Like This Addthis.com

Search Engines Fresh, Relevant Content Be the Expert Claim Local Listings Google Places, Bing Local Create Inbound Links

What do you do now? Build an Audience Create content that is: Free Informative Relevant Engaging Updated often

How do you get started? Download the Social Media Starter Guide Follow us on Twitter: DlrMktgSys Call us for a consultation and a free copy of our book John Pulley ex. 301