By: Lauren Garin ADVERTISING IN THE SCHOOLS

 Schools are looking to advertisements on students’ lockers to bring in extra revenue to keep staff and educational opportunities for their students.  Is it acceptable for schools to allow ads to be placed on students’ lockers? THE TOPIC

 One of the first schools in MN to agree to ads on lockers.  Cover 10-15% of all lockers  $170,000-$200,000/ year  Laid off 33 teachers in 2009 alone ST. FRANCIS SCHOOL DISTRICT

 The school has full control of ads  First year trial with ads  Committee of staff, teachers, and students’ parents  Review and approve/deny ads  Watch if ads influence students in a negative or positive way MEDIATION

 In Favor:  Potential to bring in a great deal of money.  With extra money schools can keep their staff employed and maintain additional educational opportunities.  All Opposed:  The ads will not bring in as much money as anticipated.  St. Francis school district had a potential to earn $170,000-$200,000, but it was closer to $55,000 that year. FINANCES

 All Opposed:  The ads would undermine the parents’ control  Commercial vs. Educational  Ads can be harmful in content to students’ well-being.  Fast food, Mature content TV, etc.  In Favor:  Setup a committee that reviews the ads  Trial first year MANAGING THE ADS

 All Opposed:  Ads would distract the students from school  Take advantage of a captive audience  In Favor:  Take advantage of a captive audience  Beneficial ads  Education  Healthy eating/ lifestyle EFFECT ON STUDENTS

 Putting advertisements on students’ lockers is beneficial-  Promote positive ideas  Added revenue-  Keep staff and teachers employed  Maintain extra educational opportunities  Mediation  Set up a committee to review the ads  Trial first year IN CONCLUSION

 “Advocates Debate Using Advertising in Schools to Raise Funds in Budget Crisis.” Fox News. Fox News, 27 Sept Web. 2 April  Aeikens, Dave. “Underwater Lockers.” Photo. Tapiaadvertisingagency.blogspot.com n.d. 15 April  “Back to School.” Photo. Crowleyisdtx.org n.d. 15 April  Draper, Norman. “Schools open lockers to advertising.” Star Tribune. Star Tribune Newspaper,m18 Oct Web. 2 April  EB Clipart. “Field Trip.” Clipart. Mswescott.edublogs.org n.d. 15 April  Ford, Andrea. “Captive Audience: Has Advertising in School Gone Too Far?” Time. Time Magazine, 17 Nov Web. 4 April  Sakry, Tammy. “Students benefit from locker ads, but for how long?” ABC Newspapers. ABC News, 26 Jan Web. 4 April  “School Commercialism: High costs, Low Revenues.” Commercial Alert. Public Citizen, Feb Web. 3 April  School Media. “Cub Foods.” Photo. Weeklynews.com 4 Oct April WORKS CITED