MIS 565 – Advanced Ecommerce Course Outline Instructor: Ali Hashmi Fall 2012 Slide 1-1

Introductions Slide 1-2

Ground Rules IBA Attendance policy will be strictly enforced  4 absences are allowed  Be in time to avoid any embarrassments IBA Grading Plan and policy IBA Plagiarism policy For IBA policy refer: Slide 1-3

Course Objectives Understanding of E-business/E-commerce Strategy Overview of E-commerce models and Applications: E-learning, E-government, E- Auctions, Online retailing, Social Networks, etc Understanding of different components of E- commerce/E-business: E-Marketing, Order fulfillment, E-logistics, E-infrastructure, etc Understanding of Launching a successful online Business and e-commerce projects Overview of some of the commercial applications Slide 1-4

Course Topics E-business and E-strategy EC Applications Web 2.0 and Social media networks E-learning and E-government M-commerce Online retailing E-Auctions EC Support services Online Payment and E-infrastructure Order fulfillment and logistics E-marketing Customer relationship management B2B E-commerce Launching a successful online Business Other topics Overview of some commercial applications/technologies that enables e-commerce/e-business  MS Sharepoint  Cloud Computing  Magento Ecommerce system  etc Slide 1-5

Text book Electronic Commerce 2010, 6th Edition By Efraim Turban, Jae Kyu Lee, Dave King, Judy McKay, Peter Marshall Publisher: Prentice Hall Slide 1-6

Grade Distribution Term exams: 30%  Two term exams 15 % each Homework and quizzes: 20%  Assignments/Presentations – 15%  Surprise quizzes – 5% Project – 10% Final Exam: 40% Slide 1-7

Assignments Assignments (Presentations/writeup)  Case Studies  Small Projects Project – EC/E-biz Plan OR research topic  New Business or e-expanding existing business  Business Description  Competitive Analysis  Product/Service offerings  Architecture/Web Development Plan  Marketing Plan  Operations Plan  Financial Plan Slide 1-8

Assignment Submission Policy Assignments will include a Write-up and Presentations Assignment write-up should be submitted at the beginning of the class on the due date. Make a short presentation of the assignments as teams will be called at random to present. me the presentation prior to the class Late submissions -20% deduction per day There will be no extensions in due date of an assignment Slide 1-9

Project ideas Online expansion of current brick n mortar business New online business for local and/or international markets Expansion of an existing online business e.g new product line, new service offerings, new E-marketing initiatives, etc E-commerce using Mobile technologies Streamling business processes using online technologies e.g VOIP, Google docs, etc Leveraging Social Networking for E-commerce Etc Slide 1-10