+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23 rd, 2012.

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Presentation transcript:

+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23 rd, 2012

+ What is Social Media? Social Media is the means by which individuals or corporations engage with one another across the same platform online. Types of Engagement: Written Facebook, Twitter, blogs Visual Pinterest, Flickr, Instagram Video Youtube, Google+ Hangouts

+ How can Social Media build your Online Presence? Increase Customer Interaction Connect with Other Professionals Discover New Target Audiences Advertise Efficiently Work 24/7 Unveil New Sources of Inspiration

+ How to get started? Research! Which social media platforms are right for you? Plan! Create a schedule of when, where, and how often to post. Create! Take some time to thoughtfully create posts. Schedule! Creating and scheduling posts ahead of time can SAVE you time. Respond! Don’t forget about the “social” aspect of social media. Evaluate! How is your current plan working for you? What works? What needs changed?

+ What to post? How Often? Who to connect with? Pros? Cons? Facebook Youtube: How to Use Facebook

+ What to post? How Often? Who to connect with? Pros? Cons? Twitter PRACTICE! Write a “tweet” about your company in 140 characters or less. PRACTICE! Write a “tweet” about your company in 140 characters or less.

+ What to post? How Often? Who to connect with? Pros? Cons? Pinterest

+ What to post? How Often? Who to connect with? Pros? Cons? Google+ Youtube: How to Use Google+

+ What to post? How Often? Who to connect with? Pros? Cons? YouTube Youtube

+ What to post? How Often? Who to connect with? Pros? Cons LinkedIn

+ Etsy The Ultimate Entrepreneur Social Media Tool What is Etsy? How does it work? Who shops on Etsy? How do I get found on Etsy?

Etsy Success Story The Black Apple has sold over 8,500 pieces on Etsy in the past 2 years. What do you think is your key to selling success on Etsy? I think that it is [a mixture of] listing frequently, creating new pieces, prices, customer service, packaging…and luck, to be honest…I like to have a variety of prices in my shop and at shows…I think that’s a key. How do you promote your shop? Word-of-mouth is my best promotional friend…most of it began with my Etsy shop…now that I have my blog, and it has a pretty big readership, that helps people find me, but most of my connections come from Etsy.

+ Are you an artist?

+ Do you provide a service?

+ Are you a performer?

+ Let’s make your Social Media Plan! How much time do you have to dedicate to social media? Which social media platforms do you plan on using? How often will you post on each platform? Who will be your target audience on each platform? How will you get new followers? How will you measure success?

+ How to Get Followers? Word-of-mouth Join a network BlogHer Facebook Groups People love FREE things! Digital platform cross-promotion Attachments/Widgets Business Cards signature Website Blog

+ Thank you for having me! Any Questions?