Win Listings and Convert Buyers with Facebook (Part 2)

Burke Smith – Career Highlights Chief Communications Officer at HSA Home Warranty Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty Licensed California Broker & Real Estate Coach/Consultant/Trainer Personally responsible for over 1000 closed real estate transactions Featured on CNN & in the New York Times Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate !

Graduate from UW-Madison Marketing and Logistics at WSDC Marketing and Promotions at ESPN Radio Social Media Intern at Monona Terrace IT and Social Media Consultant at American Family Insurance Social Media Specialist at HSA Phone: ext Contact: Hi! Brian Geick – Career Highlights

Live Tweet Follow Us

HSA Social Media Resources Click to expand

Webinar Recordings Slides Facebook Tutorials Quick Help Videos Social Media Resources

Signature – Outlook & G-Mail Exporting Contacts These Slides A recording of this webinar Checklist Social Media Resources

Recap Pages vs Profiles vs Groups Creating a Page Invite Friends & Share Your Page Basic Recommendations New Posting Features – Highlight, Pin, Milestones

Importance of Social Media

Recommendations

Of consumers trust peer recommendations 14% trust advertisements Recommendations

Category: – Company & Organizations – Local Business & Place Valid address Recommendations

Using Contacts to Build Your Audience

Facebook URL (78 Characters) (32 Characters)

1 st Page or after 25 Likes ame ame Edit Page > Update Info > Username Facebook URL

Your username should be straightforward and easy to remember As close as possible to the name of your business Choose carefully usernames are permanent and non-transferable If you enter your username incorrectly you may change it ONCE Use only alphanumeric characters (a-z, 0-9) You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page For example, and go to the same Page.

Facebook URL Fliers Brochures Business cards And all other marketing material

Signature Brian Geick Social Media Specialist HSA Home Warranty

Signature

Page Apps Need Free Account

Upcoming Topics

The formula used to determine if your post will show up in your fans news feed.

Upcoming Topics

Win Prizes Post on our page and be entered into our monthly fan drawing

Review Add a Recommendations Box Add FB Link to Your Signature Add Apps To Your Page Get a Custom URL Export Contacts

Engagement is not about the quantity of your followers but the quality of your interactions with them.