NETWORKS, “netlets” and AFFILIATES BROADCAST TELEVISION.

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Presentation transcript:

NETWORKS, “netlets” and AFFILIATES BROADCAST TELEVISION

 There are three (3) major networks in the United States.  CAN YOU NAME THEM? MAJOR NETWORKS

 Now owned by Comcast NBC IS CHANNEL 10 IN PHILADELPHIA

 Owned by Viacom CBS- CHANNEL 3 IN PHILADELPHIA

 Owned by Disney CBS IS CHANNEL 6 IN PHILADELPHIA

 There is one “not for profit” television station/network in the United States.  It is the only broadcast network that does not run commercials.  Can you name it? BROADCAST TELEVISION NETWORKS

 PBS (Public Broadcasting) NON-COMMERCIAL NETWORK

  What separates these networks from “full” networks? THERE ARE ALSO “NETLETS”

 A local television station that works together with a parent company.  The parent company provides all or some programming to the affiliate.  Pennsylvania:  Erie, PA WICU-TV  Harrisburg, PA WGAL-TV  Johnstown - Altoona WJAC-TV  Philadelphia, PA WCAU-TV  Pittsburgh, PA WPXI-TV  Wilkes Barre,Scranton WBRE-TV NETWORK AFFILIATES

 The network affiliate is responsible for providing some of its own programming.  CHANNEL 6 in Philadelphia 1.Morning programming 10am-12:30pm 2.Afternoon News 4:00-6:30pm 3.Nightly News 11:00pm 4.Overnight Programming/Infomercials AFFILIATES

 The networks only provide two hours of daily programming. This is usually 8:00-10:00pm with the exception of sports programming. The affiliates are responsible for filling the remaining twenty two hours. This is done through:  Local news  Syndicated Programming NETLETS AND AFFILIATES

 Syndication- the sale of the rights to broadcast a program to multiple stations without using a broadcast network.  FIRST RUN SYNDICATION- A program runs in syndication and airs an episode for the first time without being on a broadcast network. SYNDICATED PROGRAMS

 OFF-NETWORK SYNDICATION- the sale of a program that was originally shown on a network. Can be considered a “re-run”. SYNDICATION (CONT.)

 Philo T. Farnsworth  The true inventor/creator of television  Sketched a drawing as a boy  That sketch was the basis for tv. HISTORY OF TELEVISION “PIONEERS”

 Widely considered “The Father of Television”  Head of RCA; fought Farnsworth for the patent of television  Instrumental in television’s development DAVID SARNOFF

 Discovered Wireless Communications  Morse Code evolved into today’s technology GUILLERMO MARCONI

 Monitored and calculated by Nielsen Media  RATINGS- Percentage of people watching a show who own or have a television.  For example, Two and a Half Men has a rating of That means that 12.2% of the total population was watching that show. SHARES- Percentage of people watching a show who have a television on at that time. A smaller sample of people. For example, Two and a Half Men has a share % of 15, which means 15% of all people w/ a tv on were watching it. TELEVISION’S RATINGS SYSTEM