Introduction to e-Commerce Chapter 1. EBUS 311 CBE Towson OBJECTIVES What is e-Commerce? Scope of e-Commerce: B2C and B2B More on B2B Advantages and opportunities.

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Presentation transcript:

Introduction to e-Commerce Chapter 1

EBUS 311 CBE Towson OBJECTIVES What is e-Commerce? Scope of e-Commerce: B2C and B2B More on B2B Advantages and opportunities

EBUS 311 CBE Towson WHAT IS E-COMMERCE? Profit-oriented transactions over computer-mediated network Technology +Business Profit vs. non-profit Computer network vs. social network

EBUS 311 CBE Towson Overview of the scope B2C: online retailer, amazon.com Electronic Presentation of Goods and Services Online/wireless Order Taking and Payments Online/wireless Transaction Handling B2B: online B2B exchange, alibaba.com Customer Relationship Management (CRM) B2B Integration (EAI)

EBUS 311 CBE Towson B2B Online

EBUS 311 CBE Towson B2B: EAI

EBUS 311 CBE Towson Comprehensive Framework

EBUS 311 CBE Towson ADVANTAGES OF E-COMMERCE Lower Cost (cheaper) Better and Quicker Customer Service Comparison Shopping (cheaper) Productivity Gains (faster and effective)

EBUS 311 CBE Towson LIMITATIONS OF E-COMMERCE Limitations = opportunities WeiJi: two sides of the same coin Security Mobile Commerce System and Data Integrity System Scalability

EBUS 311 CBE Towson Project primer: m-Commerce What is m-Commerce? Wireless technology + Profit Mobile Message Board, mmb…com Wireless Banking System, wbs…com

EBUS 311 CBE Towson Exercise Electronic marketplaces A.do not make the customer carry heavy shopping bags. B.are available 24/7. C.improve information sharing between merchants and customers. D.All of the above. Who should a company choose to build a new e- Business, in-house talents or contractors?

EBUS 311 CBE Towson Summary What is e-Commerce? Scope of e-Commerce: B2C and B2B E-Commerce framework Advantages and opportunities Exercise