Logo design. Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful ones are usually Clever.

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Presentation transcript:

Logo design

Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful ones are usually Clever

Distinctive

Memorable

Appropriate Designed by Joe Finocchiaro

Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land Simple

Designed by Herb Lubalin and Tom Carnase in 1965 Logo for a magazine Clever

Designed by Herb Lubalin and Tom Carnase in 1980 Communicates meaning figuratively through the logo Also designed Brooks Brothers, MacWorld, Calvin Klein

Implies everything from A to Z and a smile

Designed by Ron Wayne (3 rd co-founder of Apple) in Represents inspiration and innovation. Too complex.

Designed by Rob Janoff 1977 Bite mark to symbolize knowledge, play on byte Rainbow colors (in different order), break from standard

Introduced in 1997 Minimalism, controversial, new millenium

Your Assignment: Design a logo for your client.

Business Cards with logos