Logo design
Successful logos are: Distinctive Memorable Appropriate Simple And, the most successful ones are usually Clever
Distinctive
Memorable
Appropriate Designed by Joe Finocchiaro
Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land Simple
Designed by Herb Lubalin and Tom Carnase in 1965 Logo for a magazine Clever
Designed by Herb Lubalin and Tom Carnase in 1980 Communicates meaning figuratively through the logo Also designed Brooks Brothers, MacWorld, Calvin Klein
Implies everything from A to Z and a smile
Designed by Ron Wayne (3 rd co-founder of Apple) in Represents inspiration and innovation. Too complex.
Designed by Rob Janoff 1977 Bite mark to symbolize knowledge, play on byte Rainbow colors (in different order), break from standard
Introduced in 1997 Minimalism, controversial, new millenium
Your Assignment: Design a logo for your client.
Business Cards with logos