Promoting the Higher Education Institutions of Oulu Internationally Introduction of the Project Results

Duration: , 17 months Budget : € Funded by: European Union Structural Funds, Oulu University of Applied Sciences, City of Oulu Partners: Oulu University of Applied Sciences, University of Oulu, City of Oulu Coordinator: Oulu University of Applied Sciences

INTERNATIONAL BACHELOR’S PROGRAMMES, OULU UAS Engineering Degree Programme in Information Technology, BEng Business Degree Programme in International Business, BBA Degree Programme in Business Information Technology, BBA

INTERNATIONAL MASTER’S PROGRAMMES, OULU UAS Engineering Degree Programme in Information Technology, MEng Degree Programme in Industrial Management, MEng

INTERNATIONAL MASTER’S PROGRAMMES, UNIVERSITY OF OULU Education Master’s Degree Programme in Education and Globalisation, MA Economics and Business Master’s Programme in International Business, MSc Master’s Programme in Finance and Economics, MSc Master’s Programme in Financial and Management Accounting, MSc Medicine Masters Degree Programme in Health and Wellbeing in the Circumpolar Area, MHSc

INTERNATIONAL MASTER’S PROGRAMMES/ UNIVERSITY OF OULU Science Master’s Degree Programme in Protein Science and Biotechnology, MSc Technology Master’s Programme in Architectural Design, MSc Barents Master’s Degree Programme in Environmental Engineering, MSc Master’s Degree Programme in Wireless Communications Engineering

Main objective and actions - To promote the higher education institutions of Oulu and their international degree education supply internationally: a common marketing plan for Oulu higher education area a common marketing image of Oulu area as a high quality and student friendly higher education destination with versatile study opportunities common marketing actions and materials

- To enhance the cooperation between the different international degree programmes of the universities - To develop the contacts and cooperation with working life Expected result: Increased awareness of the international education supply of Oulu among the local companies and employers. - To develop the processes of international degree students selection Expected result: A tool for assessing the international application documents - To improve the student services of the international degree students Expected results: New student services implemented in cooperation between the universities, i.e. orientation day

MARKETING PLAN - Specified goals: 1. Development of marketing cooperation between the higher education institutions, the international degree programmes and the City of Oulu -> a common marketing plan and image for Oulu higher education area 2. Enhanced attractiveness of the Oulu higher education area especially in the target countries and groups -> common marketing actions 3. Enhanced kowledge about the international degree study opportunities of Oulu in the local companies and other actors 4. Increased number of motivated and potential applicants for the international degree programmes 3. Increased number of motivated and potential applicants for the international degree programmes

MARKETING PLAN -Target areas: Russia (North-West), Suitable EU country, China -Target groups: Potential applicants in the target areas and their parents, current exchange students, potential applicants among the foreigners living in Oulu/Finland, cooperation partners of the universities and the city, staff of the universities and the city, local companies

MARKETING PLAN - SWOT -> Main marketing messages: International knowledge and skills for the global environment International quality guaranteed with student-centred education Student-friendly living Head North- explore a different environment. Space to live and learn Innovation, High Tech and Business on Top of the World

MARKETING PLAN / ACTIONS -Marketing actions and tools: Online promotion/ Internet portal: & bannerswww.studyinoulu.fi Marketing material: Exhibition material, Study in Oulu postcards and brochures Fair visits Study in Oulu events for exchange students Participation to different events organised by the city etc. Articles etc. in the newspapers, online publications etc.

Marketing image: YOU & OULU A perfect match?

Internet portal:

Fair visits: -Saint Petersburg: Education and Career Budapest: Educatio Peking, APAIE conference:

- International degree students selection A tool for assessing the international application documents -> database of foreign education systems and education certificates launched and piloted in February Student services for the international degree students Orientation Day and Info Events for international degree students in autumn 2009

- Degree Programme cooperation Education fairs, project events, Study in Oulu event

PROJECT FEEDBACK ?

Thank you for all the cooperation!