 It was founded in 2008 in Newark  Founders: F. Edmondson, C. Kapernick, Vukotic D. & N.  Genuine idea, to combine their athletic experience and business knowledge and develop a successful sports company

 Block Out provides a variety of gear for volleyball – sneakers, knee pads, jerseys, clothes, tops, socks, accessories etc. ; as well as volleyball equipment  Customized solutions: differ in color, design, form, material, facility logo or team name  Established business with long-term contracts with major volleyball events

 Making nets, poles and following equipment, which would be specially designed so they are long lasting and easier to set it up  Automatic machine that feeds volleyballs to players and make coaches work easier and more efficient  Create special sand socks, that would be designed for both professional and amateurs beach-sports athletes which are heat resistant

Analyze business environment in order to assure that the product will have high market potential Follow modern trends of volleyball, since beach volleyball tournaments almost doubled in last years, which brings more demand for the product Lower cost of development than the other potential projects Helps achieve Block Out’s company mission and objectives Bigger chance of overseas expansion

 Block Out decided to fund project called – Iso Sand Socks, based on feasibility study  Our project is financed by cash flows from operating activities of the company  Iso Sand Socks project aligns our mission and objective and boost our ROI  By analyzing business environment, Iso Sand Socks prove to be the best business choice, as there is a lot of market potential for this product  Manufacturing Sand Socks is complementary to our current product range

Becoming a leader in sand socks apparel, by creating a competitive advantage over our competitors Mission Objectives a.15 % ROI b.Entering global market c.Guarantee quality and satisfaction Strategies a.Expanding globally, by introducing new products- sand socks b. Improving on competitor’s products c.Promotion of new product through cooperating with high performance sport organizations Goals Year 1: 9% ROI, maintain image, establish product in US and on the Tour Year 2: 10% ROI, sign contracts with partners worldwide Year 3: 12-15% ROI, establish product outside US Programs 1. Product Cost Improvement Program (PCIP) 2. Product Development Program (PDP)

 Block Out Co is striving to expand sales to Europe in the near future, by partnering with mutual sports companies  Compete in the US market where sand socks already exist, by maximizing heat protection and avoid melting  FIVB World Tour and AVP Tour are ultimate exposure for our product

 Definitive estimates  Estimated costs: - labor costs - materials - subcontractors (industrial designer, material expertise) - equipment - travel  Top-down budgeting method  Developed budget contingency

 Important part of the planning process  Risks will be monitored continually throughout the project  We have employed four risk management techniques  Identified the production phase for having the most opportunity for risk impact

New project: Iso Sand Socks Current business: Volleyball equipment and clothes