The Google Analytics of emotions We Help You Understand the World

Real Eyes Synopsis Analyze media: A proven and validated measure via webcam of 6 key emotions that determine a campaign’s success Quick and inexpensive: works with existing technology, fast turnaround time Flexible: Integrates with a multitude of survey tools (attitudinal, recall, etc.) Full Service Solution: Cido can provide sample, hosting, questionnaire design assistance and more

What is Real Eyes? Groundbreaking technology: Evaluate visual media in real time, rather than with subjective, evaluative questions asked afterwards. Direct and Honest: Users’ opinions are accurately captured, including subconscious reactions Fast and Reliable: Project turnaround in days, not weeks

How Does it Work? Collection via users webcam Tracking Processed on our cloud server in real time Reporting Interactive tool makes it easy

How Does it Work? 6 Key Emotions measured Reactions change based on the content shown

How Does it Work? 2 Key Measurements Engagement - Engagement is triggered when a participant has any sort of expressive reaction to a stimulus. They are said to be ‘emotionally engaged.’ Valence - Valence is a metric to demonstrate how positive or negative a reaction is. It is, essentially Positive minus Negative

What Does it Mean? Utilize Engagement and Valence to gauge effectiveness of ads and make predictions on desired outcomes Successful ads have high engagement and a strong positive or negative valence Predict results of future campaigns by measuring them against a set of collected norms. (* Source: Institute of Practitioners in Advertising data BANK, which contains 1,400 case studies of advertising campaigns submitted for the IPA Effectiveness Award competition over the last three decades. Study compared the profitability increases of campaigns which relied primarily on emotional appeal vs. those which used rational persuasion and information. Click on STUDY: Emotional Ads Work Best)STUDY: Emotional Ads Work Best

What Does it Mean? Appraisal for Ad Concepts: Do they succeed or fail to capture your audience? Web Design and Tracking: How do consumers really perceive your web offering? Packaging and Design: Discover branding that appeals to your consumers without bias.

Flash based software: No extra installation required Invitations: People take part from home Allows for Multi – Channel Recruitment Test Media Displayed: Information sent to cloud based analysis server The Details

Fully Automated: No human intervention required 2D & 3D Math Model Mix: Achieve maximum performance in various real life conditions Frame-By-Frame Analysis, meaning every expression is captured. Much more detailed than second by second analysis. Academic Validation Papers Click on image for demonstration The Details

Dedicated Study account for each test Faster & Cheaper: Analyze in house, KPI Dashboard, Charts & Visualizations, Segmentation & Comparison Share With Others: Internally or with clients Benchmark to Other Media: Compare to previous studies The Details

Flash player version 10.2 or later installed Webcam with a minimum resolution of at least 640x480 px and compatible with Flash player No firewall or a firewall allowing outgoing RTMP or HTTP encapsulated RTMP protocol usage Upload bandwidth of at least 300 Kbps Minimum Technology Requirements

Pick Choose the best executions Edit Make video content more efficient Benchmark Against Norms Predict results The Results

Real Eyes in Real Life What the panelist sees: Tracking: RealEyes Reporting: (username: cidoresearch, password: cidoresearch) Package testing Case Study: Tropicana packaging Case StudyTropicana packaging Case Study

Anti-Romney sec Pro-Santorum sec Negative Side ? Positive Side ? Doritos Key Ingredients: a healthy dollop of humor with just a pinch of anger & disgust…

Anti-Romney sec Pro-Santorum sec Negative Side ? Positive Side ? Mitt Romney Campaign

Need it have taken so long? And the crowd goes wild… Volkswagen

But at rather different times… Both genders liked it! BT Infinity

Falling Flat. Not his best Olympic performance… Head & Shoulders

Pricing $4,500 For a 300 Person Study (for RealEyes Analysis) up to 2 minutes stimuli exposure larger samples: $10 per person On large-scale projects a small percentage of the results may be affected by poor reads, quality of all responses can’t be guaranteed Other applicable project costs Normal sample costs (vary by target) Programming, translations, etc.

Contact Us Roland Klassen ext CIDO (2436) ext 4343 Tim Sinke ext CIDO (2436) ext 4004 Philip Sahadi