René Savelberg

Our world is chaotic, continuous changes and innovations - big and small, many uncertainties, lack of sense and direction, loss of human energy. Many threats Many opportunities

Strong brands offer comfort But ‘the art of branding’ is changing. More and more about storytelling, about truth and credibility, about product merits and connecting people

Branding of food goes even further. Is also about quality, reliability, trust, health (Jamie Oliver UK/US school food), variety and sustainablity. Preferably all at affordable prices. Clearly – the consumer is in the lead!

Increasingly powerful ‘areas of interest’ Employee wellbeing - health and safety Positive community impact Minimalize lifecycle impact on environment Wellfare & humane treatment of animals in supply chain Minimalize / contain spread of diseases

Opportunity knocks! Society is changing, customers are changing, companies are changing. Creates many opportunities for great companies and products to grow their business But you have to be creative, show leadership and develop partnerships.

Continuous growth How possible? SP&P Formula Applicable to all businesses and organizations.

Standardisation

Detailed Standards Example: size of salt grain, colour of ‘stage- whiskey’ (Jersey Boys)

Systems Q: transformation or innovation?

Procedures Fast, faster, fastest!

Training Many voices one message. Repeat, repeat! Between ears of employees - Fun! Manuals, presentations, video's, checklists, posters, traing departments, training department, trainers, training centers.

Everything standardized and systemized to the smallest detail?  no surprises, max. efficiency and max. scalability

Standardisation Partnerships

Want long term growth? Need long term partners! Strong, long term partners help grow business

Engage the best suppliers distributors, warehousing, advertising agencies, accountants – not the cheapest!

Food must do’s detailed quality specs, rigid quality control, max. food safety, tracking & tracing, uninterrupted availability, sustainable sourcing.  LT partnerships.

Huge opportunities for tomato industry. Help your clients to: expand customer base increase repeat business enhance the brand How? show leadership develop partnerships co-create innovative marketing and products

Philosophy Long term partners go the extra mile. They think, create and invest with their client. Strong partners are pro- active, create new business opportunities, open new markets. They help their clients to become better and grow faster.

Standardisation Partnerships People Focus

No growth without passionate employees

But people can only do things well if they really want to, if they have a ‘passion to perform’!

Research: 80 to 90 % of all organizations loose 40 to 60% of their human energy. Every day! So - most companies work only at half capacity…..

How to create passion? Try new things, be entrepreneurial, focus on results but allow mistakes, stimulate teamwork, celebrate succes. Create a ‘Passion to Perform’!

Passion is important without passion no energy, without energy no action, without action no results

How? Turn your organization into a Christmas Tree

6 steps

1. Fertile Soil Core values! Does your organization have them? Even more important - are they real, are they alive?

2. 100% people focus maximum customer satisfaction and 100% motivated employees.

3. 100% satisfied customers Goal #1, that’s why you do it, fans forever! Taking care of the customer is not part of our job, IT IS OUR JOB!

4. Support organisation Not Headquarters…Support Office!Aces on their places; best professionals deliver best possible products, expertise and support to internal customers.

5. Internal customer Moment of truth, real customer contact, 100% customer focus and committment, deliver the promise! Customer  Ambassador  Fanmaak van elk klantcontact een onvergetelijke klantervaring

6. Feedback loops Listen, learn, share and adapt. Ongoing process, continuous improvement

4% rule (main conclusions) world is changing – fast! about real people – real food healthier food is growing segment partnerships are crucial: co-development, co-creation, co-branding standardization accelerates scalability unleash energy adaptability is key element in growth-kit

“I don’t know if 50 years from now McDonald’s will still sell Big Mac’s - but I do know that 50 years from now we will still be succesful ” Ray Kroc - McDonald’s founder

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