First Webs 7431 East State St. Rockford, IL Web Development and Internet Marketing Overview for Babblebee Chapter Vern Wanner Internet Consultant First Webs August 15, 2006

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Who We Are Internet Consultancy Established May 2003 Locally Owned & Independently Operated Principle – Vernon Wanner

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Vernon Wanner BSME (Mechanical Engineering NDSU) Master Business Administration (Keller) Prometric Certified Internet Webmaster (CIW) Learning Tree eCommerce Certified “Beyond SEO” Industry Certified Professional Sept. 2006

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Web Services Business Web Sites w Hosting (static, database driven, eCommerce) Family Web Sites w blog, , … more Online Learning (web hosted) Webcasts (Webinars) Sites you can update yourself and expand with other functions as you grow

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – IM Services Marketing (Constant Contact or thru Site) “Natural” Search Engine Optimization (SEO) Internet Marketing Planning/Consulting Online Advertising (Pay-Per-Click, or PPC) Google AdWords, Google Local AdWords, IYP (Internet Yellow Pages), Yahoo Sponsored, Yahoo Local Sponsored, and MSN (NEW)

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Sites First Webs (Replacing First Webs Demos (A resource site for clients and demos) Internet Marketing Site (Internet Marketing site) WebCenter Portal

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – eCommerce Portal Home and Health 4 You at Independent Local Distributor

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Who is MA? Market America is an Internet product brokerage firm that specializes in mass marketing with “1:1” customization. Business web sites, family web sites, Internet telephony products, Voice over IP, anti-aging, nutriceuticals, weight loss, cosmetics, skin-care, home, auto, and garden products.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Why First Webs? Business Focus: only reason for having a web site is to help your business make money. Know Site Design (HTML) Focus on competitive analysis during design Integrated Approach: consistency and uniformity on Internet documents builds branding” Understand how Search “plays” with web design.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Wrong Thinking! A FREE site is a good deal Relatives are good sources for web design “Stockroom Sally” can do my site! She has time. All I need is a little informational site Internet won’t help my business – still have to come in to see my product My IT guy does my site I need a guarantee for that SEO program

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Wrong Thinking! Many small businesses fail to recognize that a good Internet presence is an investment – not a cost. A web site’s ROI is fully measurable for those who take the time and want to measure results. Would you write a check today for $1000 if you Could get $10,000 back in 90 days? $5000? $2000? $1200?

First Webs 7431 East State St. Rockford, IL Babblebee Presentation –Right Thinking! A FREE site is a good deal! There's nothing more expensive than a free Web site! The High Cost of a Free Web Site internetmarketing/ html

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Right Thinking! Relatives are good sources for web design if... they understand graphic design, html, know how to write content for SEO, understand browsers, can balance the impact of presentation vs content, etc.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Right Thinking! “Stockroom Sally” can design your site if she understands (knows) the Internet Marketing direction of your business, and can interpret needs against the Internet’s capabilities. Many IT people in charge of web sites are not skilled in the “marketing” principles of web design. Your Internet presence is your window to the World. Don’t delegate too far down.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Right Thinking! All I want is a few pages of information; Internet can’t help my business. The highest ROI goes to business owners who creatively combine an Internet presence with good traditional marketing practices. 22 percent of offline sales are influenced by the Web; 38% of online customers new to a company's entire business.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Right Thinking! All I want is a few pages of information; Internet can’t help my business. The highest ROI goes to business owners who creatively combine an Internet presence with good traditional marketing practices. 22 percent of offline sales are influenced by the Web; 38% of online customers new to a company's entire business.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Sample Sites

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Sample Sites

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Sites In Process

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Natural SEO 25 keywords; 11 page 1 rankings (top 10); 7 page 2 listings (between 11 and 20); 7 page 3 listings (between 21 and 30). : 35 keywords; obtained 25 top 20 rankings. 6 first place rankings. See Search Engine Visibility Analysis:

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Ostrowmarine

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Ostrowmarine1

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Ostrowmarine2

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – MSN Result

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Yahoo Result

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – PPC Listing

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – What Now? If you don’t have a professional site – get one! If you have an outdated or marginal site – fix it. Get on the SEO bandwagon. Why have a site if it isn’t going to “be found”, bring in sales, or cut cost? Think of good site design w SEO as a long term investment (competitive keywords at low cost). Think of PPC as a temporary advertising expense (lots of cheap keywords each bringing in a little business).

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Need an Excuse? 2/3 of households now have broadband. Growth of broadband is fueling online commerce. Yellow pages are “under seige” from online directories. That’s why phone companies all do PPC. Local search (w Rockford in search term) is still relatively untapped. Many can’t see the potential! Newspapers are under pressure to generate more online revenue streams. Rockford area lags East and West coast & Chicago area re implementation

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – How to Proceed You may choose to work directly with my design team in building and launching your site. You may choose to build the site yourself with Live Chat support and tech help available by phone. You WILL want to work with me in building the site if you choose to have an SEO program. Based on your information supplied, your site can be online in as little as hr.

First Webs 7431 East State St. Rockford, IL Babblebee Presentation – Closing Thanks for Listening Questions?