Welcome To The Presentation

Hello Everyone I am Azizul Islam ID : Batch : 44 th Section : “B”

My Presentation Topic is Prince Fast Food & Restaurant

I ntroduction Prince Fast Food & Restaurant is an Bangladeshi restaurant that offers different styles of pizza along with side dishes including pasta, soups, sandwiches and breadsticks. Prince Fast Food & Restaurant is a subsidiary of Prince! Brands, Inc. with approximately 34,000 restaurants, delivery/carry-out locations in 100 countries. Prince Fast Food & Restaurant was founded in 1958 by Prince Pal. In the year 1973 Prince Fast Food & Restaurant went international.

Objective and Goals: The Company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them. Prince Fast Food & Restaurant goal is to.. # 85% recognition of the new product in target market # As with all business the most important goal of a company is to increase revenue and profits. # Customer satisfaction is for most.

Worldwide achievements of Prince Fast Food & Restaurant Prince Fast Food & Restaurant is the world’s largest users of cheese. Prince Fast Food & Restaurant purchase more than 3 percent of all cheese production in the United States, which required a herd of about 170,000 dairy cows to produce it.

Designing Business Portfolio : Business portfolio is the collection of business and products that make up the company. Prince Fast Food & Restaurant various product makes up its portfolio. They are

Pizzas Soups Salads Pasta Sandwiches Coffee Tea Breadsticks Ice-Cream Beverages Desserts Burgers

Pizzas Pizza is an oven-baked, flat, round bread typically topped with a tomato sauce, cheese and various toppings. Pizza was originally invented in Naples, Italy, and the dish has since become popular in many parts of the world

Soups Soup is a primarily liquid food, generally served warm, that is made by combining ingredients such as meat and vegetables with stock, juice, water, or another liquid

Salads Salad is a popular, ready-to-eat dish made of heterogeneous ingredients in a wet or once-wet base, usually served chilled or at a moderate temperature

Pasta Pasta is a type of noodle and is a staple food of traditional Italian cuisine, with the first reference dating to 1154 in Sicily. It is also commonly used to refer to the variety of pasta dishes

Sandwiches A sandwich is a food item consisting of two or more slices of bread with one or more fillings between them. Sandwiches are a widely popular type of lunch food, typically taken to work, school, or picnics to be eaten as part of a packed lunch.

Coffee Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the Coffee plant.

Tea Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the tea plant, Camellia sine sis. After water, tea is the most widely consumed beverage in the world

Breadsticks Breadsticks are generally pencil-sized sticks of crisp, dry bread originating in Turin and the surrounding area in Italy

Ice-Cream Ice cream is a frozen dessert usually made from dairy products, such as milk and cream and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners

Beverages A drink, or beverage, is a kind of liquid which is specifically prepared for human consumption. There are many types for drinks.

Desserts

Burgers

Marketing Process Of Prince Fast Food & Restaurant: The process by which companies create value for customer and build strong customer relationships in order to capture value from customer in return is called marketing. To operate in market successfully every corporation maintain a marketing process # Understand the market place, needs, wants and demands # Designing a customer driven marketing strategy # Prepare marketing plan # Building customer relationship

Prepare marketing plan : In this stage marketer develops an integrated marketing program that will actually deliver the intended value to target customers. Prince Fast Food & Restaurant develop best product with the resources available. Their marketing plan comprises on 4p ’s: # Product # Price # Place # Promotion

Analysis of 4P’s Product : Prince Fast Food & Restaurant has produced several products according to the taste buds of the market.

Price: Prince Fast Food & Restaurant use market skimming price strategy. Low price for just one. Place: Prince Fast Food & Restaurant has outlets in 100 countries. These outlets offer a wide variety of pizza, combining western and eastern recipes.

Promotion: Prince Fast Food & Restaurant covers their promotional efforts through advertising like bill board, television commercials, and newspapers. They also visit school and colleges as part of their personal selling promotion.

Which customer they will serve? They serve their customer on the bases of income level, age through market segmentation. Their main segment which they have captured are combination of higher income and dual career families Their maximum market segment is younger generation ranges from 12-30

How will they serve these customers ? # They fulfill their customers demand through ; * Value proposition * Positioning * Unique selling proposition (USP)

Customer Loyalty Programs : Prince Fast Food & Restaurant first time in its history introduced a customer satisfaction hotline Prince Fast Food & Restaurant hoped that the feedback would strengthen operations within the controls of each restaurant managers They offer variety of local dishes according to demand liking of customers for loyalty purpose.

Defining the mission statement: A statement of the organizations purposes what it wants to accomplish in the larger environment. Prince Fast Food & Restaurant mission statement is... “To be the best pizza for every pizza occasion”

Thankx To All