TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON

During this activity you will: 1.Discuss marketing concepts and audio visual technology. 2.Work in groups. 3.Choose a product and do market research on it. 4.Learn about commercial television. 5.Learn about commercials. 6.Learn the 4 “P” of marketing 7.Attend the – ACADEMY AWARDS PRESENTATION!

How do Television Stations make $$$$$$$$$$$$$$$$$$$$$$$$$$?

Audio Visual Terms All television scripts must have two parts: –Sight –Sound The technical terms for “Sight” & Sound are: –Sight - Visual and/or Video –Sound - Audio Logo(Trademark): a symbol used for the purpose of identity. Persuasive Words are words that “feel good but have little meaning” e.g.: Save, New, Love, Guarantee

Marketing Terms Marketing is the process of developing, promoting, and distributing products in order to satisfy customers needs and wants. The Four “P” of Marketing –Product –Price –Promotion –Place

Product Any goods, services, or ideas that we wish to sell. – Defining Target Markets – Market Research – Product Design or Content – Quantities – Quality: Standard/Deluxe – Guarantees or Warranties

Price Determining a dollar amount at which we can sell the product. – Production Costs – Wholesale / Retail – Profit Margin – Compare to Competition

Promotion Making potential customers aware of a product or service in a positive way so they will want to buy it. – Packaging – Advertising – Logo, Brand Names, Slogan, Jingles, etc. – Personal Selling – Sales Promotion – Coupons, Discounts

Place Distribution is getting the right product to the right place at the right time in the right amount and in the right condition. – (For example: You don’t want snow parkas delivered to a service station in Las Vegas!) – Distribution – Storage & Warehousing – Transporting – Selling (7 Sells Step Process)

Audio Visual Careers TV Broadcasting Technical Support –Camera Personnel –Special Affects Personnel –Computer Operations Management Actors & Actresses

Marketing Careers Advertising Customer Service E-Commerce Entrepreneur Fashion Merchandising Financial Services Marketing Research International Marketing Professional Sales Public Relations Real Estate Retail Management Travel/Tourism Marketing Etc.

Basic Parts of a Commercial Music Format Poster type presentation Script - Story Board

Music Which style is most common in the movie industry. –Country –Jazz –Rock –Orchestra/Band –Rap –R&B –Other The Orchestra/Band

Formats Testimonial: Someone bears a testimony about a product.Testimonial Story line: A story is told to convince you to buy the product.Story line Demonstration: 2 Types –Demonstration: a whole bunch of productsDemonstration –Demonstration: how to use the product (Infomercial).Demonstration Analogy: Creates a feeling and associates it with the product so you will buy it.Analogy

Script - Storyboard Layout –Introduction –Body –Conclusion Storyboard: illustrations and a script

Poster Type Presentation Businesses often use a sign or a poster type presentation during their commercial.

Assignment 1.Homework: evaluate t.v. commercials 2.Fill out the “commercial worksheet” 3.Use a storyboard to design a commercial. 4.Film your commercial. 5.Prepare for the Academy Awards!

Commercial Worksheet

Market Research Survey

The Storyboard

FINAL CLASS PRESENTATION EVALUATION

Good Luck!