2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device.

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Jim Klar Global Sales Director Easy2 Technologies

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Presentation transcript:

2 12 Years Online Merchandising Serving 200+ Clients Product Demos & Selectors Multi-Channel & Multi-Device

3 Empowers Shoppers Opportunities & Challenges Manufacturers Retailers

Growth & Impact Challenges Best Practices Recommendations What’s Next Choosing a Partner 4

Mobile Shopping 2-D Codes (QR/MS) Mobile Websites In-Store Displays Mobile Apps 5

2012: 106MM Users or 44% 2015: 148MM Users or 58%

2012: 106MM Users or 44% 2015: 148MM Users or 58% Mobile Retailer Content +95%

Easy2: 3-4MM Views Per Month Mobile Up 320% Aug-Nov Up 98% Thanksgiving Up 117% Black Friday Up 45% Cyber Monday 95% iPhone or Android

9 QR Codes or MS Tags? Who Owns In-Store? Showrooming? Offline Integration? Pushing In-Store?

10 More Apps = More Scans MS Tags Scan Faster Short URL’s Scan Faster Explain for More Scans MS Tags = More Data Retailer Preferences Lowe’s MS Tag Only Best Buy QR Codes Only

11 Rules, Relationships & Money Manufacturers Packaging Brand POS Retailers Strict Policy Open Playing Field

12 Home: 54% Out & About: 42% In-Store: 36% Work: 42% Traveling: 37% Data by

13 Scan Codes & Shop on Phone Steal In-Store Sales Retailer SKUS Price Matching Drive In-Store Sales Product Info Interactivity Protective Measures Quality & Value

14 Print Campaigns

15 Print Campaigns

16 Packaging

17 Retailer Mobile Sites

18 Campaigns

19 Circulars & FSI’s

20 In-Store

21 Global Strategy & Execution Print, Online & In-Store

22 Guided Selling by Category Seasonal Products Online, Mobile & In-Store

23 All MS Tags Regulate Content In-Store Product Demos Product Selectors Single Reporting Magazine Creative Ideas App Mobile Site

24 Integrate Mobile In-Store Simple Navigation Offline Call to Action

25 Rich Content Make It Fun! Video (30 seconds max) Beauty Shots Ratings & Reviews Instructions 360 Rotations

26 Manufacturers Retailer Relationships Mobile Experience Integration Experience Reporting Retailers Depth of Brands Engaging Content Push the Envelope

Mobile Couponing Scan Code Receive/Provide Get Coupon Buy Product Test, Evaluate & Refine

Shoppers Scan For… 43% Coupons 26% Information

Shoppers Scan For… 43% Coupons 26% Information 23% Used Mobile Coupons

Augmented Reality Near Field Communication Google Glasses AURASMA, Blippar, Etc.

Jim Klar Global Sales Director p: