Doubling Net Profit - Ian Ash 1 Taking your business from STRIVING to THRIVING

Established in November 2009 VISION: Creating solutions that enable businesses to perform beyond their expectations. MISSION: To provide organisational mentoring and business advisory services that transform clients’ business to achieve sustained performance. Testimonials available at Business Overview

Former Managing Director of a Boeing subsidiary Senior management roles in a variety of SMEs Business coach and advisor across multiple areas President of the Emerald Business Group Chair of Casey Cardinia Shire Business Group Former Judge for Casey Cardinia Shire Business Awards Write business articles for Signpost magazine Board member of the Hampton Park Community House Accredited Associate of the Institute for Independent Business 3 Personal Overview

4 Coach vs Consultant

Business Strategy and Strategic Planning Business Excellence Goal and Objective Setting Leadership Skills Client Engagement Model (Sales preparation) Creating Delighted Customers Effective Communication Improving Productivity Time Management HR Fundamentals Effective Recruitment and Interviewing Skills Staff Development Staff Retention and Engagement Performance Management Project Management Fundamentals Practical Project Management Advanced Project Management Risk Mitigation through Succession Planning 5 Training Courses Available

What are the Major Challenges facing SMEs? 6

1.CEO Time-Poor 2.Lack of Business Strategy 3.Cash-flow / Poor Sales / Profitability 4.Staff Issues – quality, engagement etc 5.Growth / Organisational Structure Top 5 SME Issues 7

How to double your Net Profit 8 Sales $$$ COGS $$$ Expenses $$$

“Turnover is Vanity Profit is Sanity Cash is Reality” -Anonymous How to double your Net Profit 9

Simple Profit and Loss Profit / Loss 101 SALES (REVENUE):$S COST OF GOODS SOLD:$C ________________________________ GROSS PROFIT ($GP): $S - $C EXPENSES:$E ________________________________ NET PROFIT ($NP): $GP - $E 10

# NEW CUSTOMERS + # EXISTING CUSTOMERS = TOTAL # CUSTOMERS AVERAGE SALE PER CUSTOMER = TOTAL SALES / TOTAL # CUSTOMERS 20 Leads x 60% Conversion Rate = 12 New Customers 12 New Customers + 30 Existing Customers = 42 Customers If Total Sales = $84,000 and 42 customers, then Average Sale per Customer = $84,000 / 42 = $2,000 How to double your Net Profit # NEW CUSTOMERS = # LEADS x SALES CONVERSION RATE 11

Profit Equation Worksheet Example.xlsx How to double your Net Profit 12

How to double Net Profit 13

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Thank you! OUR VISION Creating solutions that enable businesses to perform beyond their expectations. 15