® Flats Symposium 2008 National Postal Forum ® National Postal Forum 2008

National Postal Forum ® Panel Members Mike Winn Director, Postal Affairs and Operations R.R. Donnelley Sharon Daniel Manager Mailing Standards United States Postal Service Steve Dearing Manager, Intelligent Mail Planning & Standards United States Postal Service James West Director, Postal and Government Affairs Williams-Sonoma

National Postal Forum ® Flats Sequencing System (FSS) Feeders / Auto- Induction Integrated Tray Converter Flats Sorting Machine Tray Staging Stand- Alone Mail Prep Dolly Induct Dolly Induct

® Sharon Daniel Manager Mailing Standards United States Postal Service National Postal Forum ® Flats Addressing

National Postal Forum ® New Standards for the Delivery Address are Effective in March 2009 and Specify:  Minimum Type Size for All Commercial Flats  New Spacing Requirements for All Automation Flats  Placement Within the Top Half of the Mailpiece for All Commercial Flats Except First-class Mail New Address Standards

National Postal Forum ® Ideal Address: Uses Type Larger Than 8 Points, All Required/ Recommended Clear Spaces, and Arial Capital Letters 0.028" 0.125" New Address Standards Address Characteristics — Type Size and Spacing

National Postal Forum ® Mailers May Use 6-point Type if a POSTNET or Intelligent Mail Barcode with a Delivery-Point Routing Code is Used New Address Standards Address Characteristics — Type Size and Spacing

National Postal Forum ® The Delivery Address Must be Entirely Within The Top Half of The Mailpiece– the “Top” is:  Either of the Shorter Edges on Enveloped or Poly-Wrapped Pieces  The Upper Edge When the Spine is Placed On the Right-Hand Side of an Unenclosed Piece  Either of the Shorter Edges on all Carrier Route (or ECR) Saturation Pieces New Address Standards

National Postal Forum ® Usually Addressed on Back Cover. Catalog Example ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US Bound edge Top half New Address Standards

National Postal Forum ® Usually Addressed on Front Cover Magazine Example Bound edge ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US Top half New Address Standards

National Postal Forum ® Often Addressed on an Insert. Magazine in Polywrap Example ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US Top half New Address Standards

National Postal Forum ® Horizontal Format is Still Okay Business Envelope Examples ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US Top half New Address Standards

National Postal Forum ® Postal Explorer pe.usps.com MailPro usps.com/mailpro DMM Advisory Resources

® Intelligent Mail® Barcode National Postal Forum ® Steve Dearing Manager, Intelligent Mail Planning & Standards USPS

National Postal Forum ®  Importance and Richness of the Intelligent Mail Barcode Improved Tracking Intelligence  Can Uniquely Identify More Mailpieces  Enables Improved Customer Service  Enables Service Measurement Multiple Services through One Barcode  Provides More Real Estate for Mailpiece  Automation Discounts, One Code Confirm™, OneCode ACS™ Intelligent Mail® Barcode

National Postal Forum ®  Challenges of the Intelligent Mail Barcode Worked With the Flat Mail Industry (IDEAlliance)  Tested Variable Print Speeds and Book Thickness  Identified Inkjet Constraints  Modified Barcode Specifications  Shortened Height of Barcode  Reduced Barcode Clearance  Increased Void Tolerance  Retain Comparable Footprint of POSTNET™ Intelligent Mail® Barcode

® Customer Perspective & Challenges National Postal Forum ® James West Director, Postal and Government Affairs Williams-Sonoma

National Postal Forum ® Customer Perspective and Challenges  Challenge to Creative Flexibility Compromise Prime Merchandising Space Hinder Creative Flexibility Address Orientation Within Address Area

National Postal Forum ®  Value Challenge Sales Revenue vs. Mailing Requirement What is Our Other Option? Is This a Permanent Change? What is FSS and Why is it Important? Customer Perspective and Challenges