Carnation Equinox Agency Presents: Leaf and Lawn Landscape Alyssa Obin Monika Rutana Morgan Wert

When the First Bud Blooms: 4 P’s Product Landscaping Services Place Cuyahoga County Neighborhoods: Lyndhurst, Shaker Heights, Brecksville, Solon, and or Cleveland Promotion Current clients that refer their friends to your company if hired will receive a discount of 10% on their next service. Seasonal coupons on the website that will vary depending on amount of land, service and condition. Post consultation incentives Price to be estimated depending on condition, quality, acreage, client preference, time of project etc.

Advertising Mediums Yellow Pages Internet Yellow Pages Direct Mail ◦ Seasonal Postcards (3 seasons) ◦ Newsletter and Reminders Internet/Interactive ◦ Leaf and Lawn Landscape Website ( Publicity ◦ Word of Mouth ◦ Lawn Signs

Yellow Pages Constant point of contact for business Landscape Contractors is the 26 th most frequently referenced heading 70% of those who turned to the print directory looking for a landscape contractor made contact ◦ Of those nearly 83% immediately made or planned to make a purchase Consumers are actively engaged in the Yellow Pages and rely on information contained in advertisements Consumers that turn to Yellow Pages are much more likely to make purchases than other mediums ROI can be quantified because of remote call forwarding

Internet Yellow Pages High visibility More exposure Quicker and easier Advantage of expansion options Allows advertising Reaches a different demographic Quicker customer interaction Permanence Cheaper Convenience Usability Sustainability Accuracy

Target Market Yellow Pages Male and Females Baby Boomers approximately ranging from Householders College Educated Higher Income typically over $60,000 IYP Males and Females Ages College Educated Annual Income of $40,00 or more

Direct Mail Seasonal Postcards Using recycled paper we plan to send seasonal postcards for our current cliental with seasonal promotions, upcoming services, and information about referring friends Current clients that refer their friends to your company will receive a discount of 10% on their next service if the company is hired. Post- Consultation incentives Newsletters and Reminders Newsletters will be sent monthly to clients reminding them of services that are offered Clients that haven’t not received a service in three months will receive reminders that Leaf and Lawn Landscaping misses them. The reminder will have promotional incentives to get the client to go back to your company s will include reminders to go to the company website to get the latest coupons

Post Card 4x6 Eco friendly, glossy Postcard0.07 $ x7 Eco friendly, glossy Postcard0.14 $

Internet/Interactive Supports other mediums Ease consumer frustration Aids in the search for information Less intimidating Allows for advanced research from potential consumers Helps break through clutter More effective when used with Yellow Pages

Publicity Word of Mouth Consumers talk to their friends about their great experiences with Leaf and Lawn Lawn Signs After your company completes a service signs should be put out on the consumer’s front lawn to display to passers that the landscaping was done by Leaf and Lawn and the number to the company.

Example of Lawn Sign:

Unique Selling Proposition “By your side when the first bud blooms until the last leaf falls” o Our Slogan entails: Relationship marketing Time frame of services in terms of the year (your company available to the customer for 276 days) Commitment to entire project Along with promoting exceptional services promoting sustainability helps us save money while saving the environment

Competitive Advantage Advertisements break through clutter with creativity Multiple uses of mediums increases range, consumer involvement, and effectiveness Advertising mediums are designed to promote the service but at the same time will substantially increase Leaf and Lawn Landscape’s profits

Target Market Location Cuyahoga County, OH LyndhurstShaker HeightsBrecksvilleSolon Population15,27928,77713,38223,728 Housing Units 6,85512,9825,2067,801 Median household income $63,263$68,793$92,165$94,369 Median age Total Potential Target Market = 81,166 people = 32,844 housing un.

Cleveland, OH Population405,014 Housing Units190,638 Median Household Income$27,007 Population by Age , % , % , % Total91, %

Target Market vs. Cleveland Targeted 4 NeighborhoodsCleveland population81, ,014 housing units32, ,638 median household income79,648 27,007 median age

Possible Budgets web creation $ 2, IYP $ Post Cards (1,643) 5% (Ngh.) 3 seasons$ Postage -3 seasons $ 2, Lawn signs(40)$ total $ 5, web creation$2, IYP $ Post cards(5,455) (Clevland2%+Ngh.5%) $ Postage- 3 seasons6,873.3 Lawn Signs (40) $ YPA 1/2 page- white bckg. +color $52, 680 total$ 63,770.48

ROI Investment brings more sales than the actual dollars invested in the advertising Measuring ROI: Yellow Pages: remote call forwarding Budget of $63, over 12 months = $5, per month Budget of $5, over 12 months =$ per month

Estimations based on: GreenPrinterOnline.com Vistaprint.com U.S Census Geographic Information System Muni Net Guide

Until the Last Leaf Falls: Questions ?