What is this? Why should I care?

It’s a QR Code! Scanned with a smartphone or tablet Scanned with a smartphone or tablet Takes only one or two taps to complete Takes only one or two taps to complete Stands for “Quick Response” Stands for “Quick Response” Same Technology as bar codes Same Technology as bar codes

Scanning a QR code can… Go to a website Go to a website Create a contact Create a contact Log on to and remember a WiFi network Log on to and remember a WiFi network Display a message Display a message Dial a phone number Dial a phone number Send a Text Send a Text Send an Send an Display a map Display a map Show a YouTube Video Show a YouTube Video Get an app Get an app Bookmark a website Bookmark a website Create a calendar event Create a calendar event Send a Tweet Send a Tweet …and much more …and much more Free scanning apps at

What Makes QR Special? It’s easy It’s easy One tap Blazingly fast (QR stands for “Quick Response”) Completely portable Creates interaction Creates interaction Something “happens” in real time Highly personal QR Codes scans get more interaction than Twitter #hashtags (28% vs. 19%) Begins a relationship Begins a relationship 62% of site scans result in further clicking Plan your follow up to continue the relationship “Cool” Factor “Cool” Factor And not just kids: 75% are 25 and older

They’re Everywhere!

Varied Types of QRs to Engage Users Website QR Website QR Takes user to specific web page Contact QRs – Two Directions Contact QRs – Two Directions You to User: Uploads vCard (Contact Info) to user’s device User to You – Three Flavors Prepares an from user addressed to you Text: Prepares a text message from user addressed to you Phone: Dials your number from user’s phone Calendar QR Calendar QR Uploads Appointment to user’s device Choose Based on CONTEXT or Scenario…

Website Scans can be tracked by Time + Location!! When User is Seeking Info: Use a Website QR Broad or Brand Information Destination: Home Page Broad Info Search Use on biz cards, “image” ads, professional services Specific or Product Information Specific or Product Information Destination: “Product” Page Product Info Sales Pitch Use on product ads, product itself, real estate signage

When User Wants to Contact You: Use a Contact QR Uploads YOUR contact card to THEIR device! Uploads YOUR contact card to THEIR device! They can save it right into their contact app Provide as much or as little info as you want Huge competitive advantage, being at their fingertips Can be side-by-side with website QR, covering two bases. Use on biz cards, website, professional services promo material Put the back of your business card to work!! Put Contact QR on websites!!

When User Wants to be Contacted: Use an , text or phone QR A. Creates new or text message for user to send to you A. Creates new or text message for user to send to you Pre-addressed User can edit the subject & message Not supported by all scanning software Use when complex or diverse info is needed B. Automatically dials your phone number B. Automatically dials your phone number Hint: Make sure it’s a number that gets answered by a real person!

When User Likes an Event Use a Calendar QR Prepares an Appointment for user’s calendar app Prepares an Appointment for user’s calendar app Combine with QR code for easy RSVP Put on posters, flyers, mailings, tickets

Restaurant Menu Guided Tour Real-Time Coupon Scavenger Hunt Luggage Tag Marking Valuables Love Notes (Really!) Show a Video Take a poll / survey Be Creative!