Visual Communication
Agenda Visual literacy Visual design guidelines Research on visuals in education
Visual Anything that is perceived through the eye.
Visuals in Education Bulletin boards Handouts Overhead transparencies Slide shows Videos
Visual Literacy “The learned ability to interpret visual messages accurately and to create such messages.” Heinich, et al., 1999
Interpreting Visuals Developmental effects Cultural effects Visual preferences
Goals of Visual Design Ensure legibility Reduce effort Increase engagement Focus attention
Processes of Visual Design Elements Pattern Arrangement
Research on Visuals in Education Effectiveness depends on type of information student needs Color, realism not always needed Realistic, abstract visuals should be integrated Motion media, stills vary in effectiveness of representing time, motion, and space