The interplay between visual communication & persuasion in the marketplace Fjondi Qerkini, Hana Tahiri, Fiona Qerkini, Jehona Karavidaj Valdrin Zeqiri.

AGENDA

1 Intro to visual communication AGENDA

21 Intro to visual communication How to make it effective AGENDA

321 Intro to visual communication How to make it effective Examples: Dove, Coca-cola AGENDA

It’s a fact!!!

 Business Community  Advertising Agencies  Product Designers  Design Firms

 Business Community  Advertising Agencies  Product Designers  Design Firms

 Business Community  Advertising Agencies  Product Designers  Design Firms

 Business Community  Advertising Agencies  Product Designers  Design Firms

Visual Communication Visual communication is everywhere starting from electronic media to the environmental signs.

“The more you see, the more you know”

93 % of communication is non-verbal Our mind acts different to visual stimuli

How to make it effective The concept should be considered Symbolism Color Text

 Ultimately  Developing its identity I. Concisely II. Style III. Guidelines

Dove Company  Brand of personal care  Promotes that beauty is a state of mind  Women who are fiddled with to seem visually perfect are used as the main marketing concept  Hire professionals to research weak spots when it comes to confidence  Video Link:

Coca-Cola

Still to be worked on…

Conclusion Visual communication is a way of navigation through the world. Consciously designed to shape different aspects of our existence.

Thank you for your attention!