Radio Days South Africa 2015 „My favourite Foe“ How FM-Radio and IP-Music-Streaming-Services can benefit from each other. Kristian Kropp, CEO, RPR Media.

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Presentation transcript:

Radio Days South Africa 2015 „My favourite Foe“ How FM-Radio and IP-Music-Streaming-Services can benefit from each other. Kristian Kropp, CEO, RPR Media Group

The Multichannel Brand ON AIRONLINE MOBILESOCIAL MEDIAEvent

Men Women User Generated FM Radio / Step 1: bigFM Battlestage Genre-Streams voted by the bigFM Community Three songs to vote from. Song with most votes wins. Basis is a Music Data Base > Tracks Implemented in 2007 – still running

User Generated FM Radio / Step 2: bigNEXT First Realtime-UGC FM Radioshow Realtime Influence on the Sunday Evening Programme Voting via Battlestage on Website bigfm.de, Smartphone, ipad

Claim bigFM: Search, find and rate new Music Claim Spotify: Search, find and share Music Target Goup is very similar Both brands appeal to Early Adopters / Digital Natives Cooperation, instead of confrontation User Generated FM Radio / Step 3: The bigFM Spotify Show

The bigFM Spotify Show: Cooperation bigFM is one of 55 global Spotify-Tastemaker-Partners Personalised bigFM DJ Playlists on Spotify / Spotify-Widget-Integration on bigFM.de bigFM Spotify Radio Show

Every Saturday from 4.45 p.m. – 8.00 p.m. Viral Show with real time User (listener) Data Streaming Data / Shares of Users determine Playlist of Show Top20 Germany, Number Ones, Viral Tracks, Star-Playlists, International Trends, Regional Favourites, City, Gender, Time of listening, Age. Which tracks do women listen to in Frankfurt? Whcih tracks do men between age 21 and 29 listen to the most? What songs are popular in France? Which song ist streamd most often during the World Cup? The bigFM Spotify Show: Top20

Spotify and bigFM: win-win-cooperation Spotify receives awareness, promotion, new users and paying customers bigFM can use the exklusive Streaming-Data of the newest Musiktrends (Best Music Research) bigFM Personalities (Hosts, DJs) are Trend-Navigators for Spotify-Users Both Partners can develop interactivity and virality as their USP and further position themselves as a leading medium for Music Start in 02/2014

More than Follower on bigFM Spotify Accounts Cooperation: new artists, lotteries, exclusive Sessions, Target-Playlists Campaign: bigTOP 1001 – The Playlist of your life! Succes Story: Cooperation

The Next big Thing in 2015

Thank you for your attention!