Technology Impact on business. Syllabus aims The Relationship between Businesses and the Technological Environment assessing the effects of technological.

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Presentation transcript:

Technology Impact on business

Syllabus aims The Relationship between Businesses and the Technological Environment assessing the effects of technological change evaluating the response of businesses to technological change. The impact of technological change should be considered in terms of a range of issues including: marketing opportunities, the culture of the business and the processes and systems used within the business

What technological changes have their been? –Intranet –Internet –Social Networking –CAD/CAM –Robotics –Handheld computers –Software packages e.g. DTP, spreadsheets, databases etc –EPOS –Loyalty cards –Mobile technology –????

Who are the largest on line businesses?

Threats of Technology Which businesses have been threatened by technology? Books Music Film Travel agents Estate agents Newspapers Charities…. Bar codes!

Dangers of being on line!

Latest technology… Its always changing…

Marketing opportunities…

Viral marketing viral-marketing-campaigns-of-all-time/ viral-marketing-campaigns-of-all-time/ So many to choose from… it has to be…. What are the benefits of viral marketing?

Cadbury’s – king of viral? What benefits have Cadbury’s gained from these marketing campaigns?

Technology USP… Which companies generate revenue from continual updating technology? Software Mobiles TVs MP3

Culture of business How would technology effect… What is culture?

How employees are recruited The way that visitors and guests are looked after How the working space is organised The degree of delegation & individual responsibility How contracts are negotiated and agreed The personality and style of the sales force The responsiveness of communication The methods used for communication How staff call each other How culture might be demonstrated Can you give examples of how technology will have changed these areas?

Look at the following slides How will these new apps affect culture?

Business apps

Handy’s Four Classes of Culture Power Role Task Person What does each of these mean?

Power culture Control radiates from the centre Concentrates power among a few Few rules and little bureaucracy Swift decisions are possible Control radiates from the centre Concentrates power among a few Few rules and little bureaucracy Swift decisions are possible

Role culture People have clearly delegated authorities within a highly defined structure Hierarchical bureaucracy Power derives from a person's position Little scope exists for expert power People have clearly delegated authorities within a highly defined structure Hierarchical bureaucracy Power derives from a person's position Little scope exists for expert power Power

Task culture Teams are formed to solve particular problems Power derives from expertise as long as a team requires expertise No single power source Matrix organisation Team may develop own objectives (a risk) Teams are formed to solve particular problems Power derives from expertise as long as a team requires expertise No single power source Matrix organisation Team may develop own objectives (a risk) Functional Depts Project Teams

Person culture People believe themselves to be superior to the business Business full of people with similar training, background & expertise Common in firms of professionals – e.g. accountants & lawyers Power lies in each group of individuals People believe themselves to be superior to the business Business full of people with similar training, background & expertise Common in firms of professionals – e.g. accountants & lawyers Power lies in each group of individuals

Processes and systems used within the business How has technology helped?

stmhttp://news.bbc.co.uk/1/hi/uk/ stm EPOS – tills! =Vv5GQ6c_ls8http:// =Vv5GQ6c_ls8 Textile industry

Homework… Reminder of HWK Textbook p 315 Walmart Case study

Further reading hnology/ hnology/