Vibes Media 300 W Adams St, 7 th Floor Chicago, IL | vibes.com Mobile T2W Case Studies

2 Bliffert Hardware + OBJECTIVE Drive traffic to the new Bliffert location Promote awareness of the new eastside Milwaukee Bliffert store + CONCEPT Run a month-long Text2Win around the grand opening of the eastside Bliffert store Deliver a bounceback message to all Text2Win participants containing a 20% promo offer valid exclusively at the eastside Bliffert store + EXECUTION Campaign type: T2W Media: TV, in-store and alert broadcast CTA: Text SAW to for your chance to win a Milwaukee Sawzall from Bliffert Hardware Bounceback Message: Thx 4 entrng! Stop by the new Bliffert 1014 E Chambers & receive 20% off (exc. power tools, exp 9/30). Msg&data rates may aply. Text STOP 2quit, HELP 4info + INSIGHT Pairing mobile offers and sweepstakes with current media assets can be an effective method of generating awareness of local- owned businesses

3 Plato’s Closet + OBJECTIVE Drive customers to local Plato’s Closet locations + CONCEPT Everyone that enters the Text2Win receives 10% off their next purchase at participating Plato’s Closets Leverage a $100 gift card to increase participation + EXECUTION Campaign type: Text-2-Win Media: TV CTA: Text STYLE to for a chance to win a $100 gift card and everyone that enters receives 10% off their next purchase at Plato’s Closet Bounceback message: Thx for your entry! Show this msg at any participating Plato’s Closet for 10% off your next purchase. Msg&data rates may apply-STOP2quit-HELP4info + INSIGHT Plato’s Closet was so pleased with the results they extended this mobile campaign for a 3 rd consecutive year

4 Museum of Science and Industry + OBJECTIVE Promote awareness of the new Science Storms exhibit at the Chicago Museum of Science and Industry + CONCEPT Sponsor a two week long Text2Win to stimulate interest around the new Science Storms exhibit + EXECUTION Campaign type: T2W Media: TV & Web CTA: Text STORM to to enter to win a one year MSI membership or two general admission passes to see the new Science Storms exhibit Bounceback Message: Thx 4 entering The Chicago Museum of Science & Industry Storm Giveaway! We'll contact u via text if u win! Msg&data rates may aply. STOP 2quit, HELP 4info + INSIGHT Although unlimited entries were accepted, the campaign experienced 90% unique participation Focus was placed on the special exhibit, but promotion could also potentially increase participants’ interest and traffic for the general admission portion of the museum

5 Ford + OBJECTIVE Drive traffic to a local Ford dealership + CONCEPT Sanderson Ford sponsored a sweepstakes in which the first 100 people to enter the Text2Win won 4 tickets to a Text Rangers spring training game Winners had to pick up the tickets at the Ford Dealership + EXECUTION Campaign type: T2W Media: Radio CTA: Text RANGERS to for a chance to win 4 tickets to the Rangers’ spring training game Bounceback Message: You've won 4 tix to the Rangers ST game 3/31! Pick up your tickets by 10am WED at Sanderson Ford-6400 N. 51st Ave + INSIGHT 50% of winners were on-site to claim their tickets within the first two hours of the promotion

6 Zazios + OBJECTIVE Drive patronage to Zazios and ultimately build a mobile database to encourage return visits + CONCEPT Utilize a T2W with a piggyback alert opt-in to stimulate interest in the restaurant and build a mobile database + EXECUTION Campaign type: T2W Media: on-site & TV CTA: Text ZAZIOS to to win 2 seats at Zazios to a cooking show experience by Chef John Korycki Bounceback Message: Thx! Ur entrd 2 win 2 seats at Zazios Chef’s Table! Show this Zazios for $10 off. Xclusions aply. Valid in July. Msg&data rates may aply-STOP 2quit-HELP Winner message: Congratulations! You have won a Jar of Pasta Sauce from Zazios. Show this Zazios PLUS get $10 off your bill. Exclusions aply. Valid in August Loser message: Zazios contest has ended. If u won the Chef's Table, u will recv a call on 8/3. You're all a winner with Zazios- show this msg at Zazios 4 $10 off. Valid in Aug + INSIGHT Extending an initial offer can set user expectations of future offers and motivate alert opt-ins

7 Chipotle + OBJECTIVE Drive traffic to Chicagoland Chipotle locations within a targeted time frame + CONCEPT Sponsor a season-long, in-venue vote campaign for the Chicago Blackhawks and reward participants by delivering a WAP link for a mobile offer via bounceback message + EXECUTION Campaign type: Text-2-Vote Media: In-venue CTA: Text A, B, C, or D to to vote for the song that you want the Hawks to skate out to in the 2 nd intermission Bounceback message: Thx for voting! Take this msg to Chipotle & receive buy-1/get-1 burritos, bowls, salads or tacos. Expires end of business, 2/12/ INSIGHT Fan engagement was evident based on steady vote participation levels throughout the season Paired with a significant level of offer redemptions, both parties were encouraged to repeat this campaign the following season