How to sell something that’s free. How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid?

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Presentation transcript:

How to sell something that’s free

How does a company attract customers and win brand loyalty when they're all selling a colourless, odourless liquid? Not through the great taste. Water isn't supposed to taste like anything. And not through the bargain prices either - drinking water is something just about everyone in Australia can get free. ANSWER: By selling a representation.

Lets have a look at some of the approaches companies have taken to sell water. See if you can identify the audience they are targeting and what they claim their product is a representation of.