Stefanie Miller & Holland Mills TomTom Territory Training Managers

TomTom Personal Navigation Devices Did you know… that 30 million people around the world have purchased a TomTom PND, and over 45 million PNDs are powered by our digital maps?

Source: NPD June 2009 Revenue now in the realm of TV & Audio Continued Growth Means PNDs are 5th Largest CE Retail Category

TomTom Has the Best Maps, the Most Up-to-Date Maps and the Best Routing

TomTom Continues to Innovate the Core Benefits of Navigation  Best Maps –TeleAtlas Maps –30 Day Latest Map Guarantee  Most Up-to-Date Maps –TomTom MapShare™  Best Routing –IQ Routes™ Technology

TomTom’s Innovations Focus on: The Best Maps 12 3 s IQ Routes

 200 countries and territories  Over 19.2M miles of roads and over 25.9M Points of Interest  Data collected from over 50,000 sources – and input from actual map users  Top 4 global Internet mapping and routing websites use Tele Atlas maps (including Google)  Maps in TomTom PNDs are same maps that route most 911 calls  Dept of Transportation (DOT) and Dept of Energy (DOE) use Tele Atlas maps to route critical shipments Tele Atlas Base Maps Offer Superior Coverage and Content

TomTom’s Innovations Focus on: The Most Up-to-Date Maps 12 3

The Importance of Map Share™  Map errors & omissions: #1 consumer complaint for years  Map Share completely changes the game –Users can report errors immediately on the device –Instant gratification: many errors fixed instantly –Leverages the community – users benefits from everyone's changes  New input every day: –500K new users/month –6.7M reports received…including: 650K+ roads blocked/unblocked 320K+ road crossing or rotary mix-ups

The Power of Community 6.7 Million To April ,500 Total July 2007 The Map Share Community Thousands of map improvements submitted every day

TomTom’s Innovations Focus on: The Best Routing 12 3 s IQ Routes

TomTom IQ Routes™ Technology Did you know... that to avoid traffic, 71.2 percent of Americans change their route depending on the time of day they travel? TomTom IQ Routes TM Ensures You Always Drive Like A “Local”

The Importance of IQ Routes™ Technology  Manufacturers use estimates based on posted speed limits –seldom consistent with “real world” travel time or best routes  Calculating each part of the journey always changes, based on: –Speed bumps, traffic lights, school buses, traffic  IQ Routes uses historical “real-world” speed data –100M+ road segments to cover very minute, every day  TomTom has 30M end users worldwide –Opt-in stats data provided automatically and anonymously –Data collection began in 06, 76% consumer participation to date

Bridge Crossing

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Best Buy Product Line Up

Best Buy Product Lineup

3.5” 5.0” 4.3” 20% Bigger 40% Bigger Introducing the TomTom XXL!

 New features –5.0” Screen –AVAILABLE MID-OCTOBER –MSRP $299  Plus all the features of the 340 S including: –Maps of US, Canada & Mexico –7 Million Points of Interest –IQ Routes™ Technology –Advanced Lane Guidance –Spoken Street Names –TomTom Map Share –30 Day Latest Map Guarantee TomTom XXL 540S – 5.0” Touchscreen

22 The New TomTom GO 340S LIVE

TomTom XL 340S LIVE

 New features –LIVE Services –Covers 30% more markets –Traffic feeds x faster –AVAILABLE MID-OCTOBER –MSRP $299  Plus all the features of the XL 340 S including: –Maps of US, Canada & Mexico –7 Million Points of Interest –IQ Routes™ Technology –Advanced Lane Guidance –Spoken Street Names –TomTom Map Share –30 Day Latest Map Guarantee TomTom XL 340S LIVE

Thank You

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TomTom One 140S