Class 5 Business Plan, Current Events, Print on Demand, Advanced Reading Copies, and eAudio

Agenda Google Docs Assignments: – Book buying experience (due July 19) – Business Plan (due August 2) Current Events Print on Demand Advanced Reading Copies eAudio

Book Buying Experience 1-2 pages (double spaced) Buy one digital book and one eAudiobook and describe the purchase experience One of the books must have DRM associated with it – Indentify where you bought the book – Explain your experience; how you searched for the title, what format you downloaded it in, was is easy to transfer it to a reading platform, did you have to download a reading platform – Explain your experience re the actual reading or listening experience; was it difficult to read, could you change font sizes, font type, search within the text, book mark, share with friends, etc. – Write a short conclusion on your overall experience, would you do it again, what was good, what was bad

Business Plan

Current Events Kindle Digital Text Platform – 70 percent royalty option will receive 70 percent of the list price, net of delivery costs. – Conditions: The author or publisher-supplied list price must be between $2.99 and $9.99. The list price must be at least 20 percent below the lowest list price for the physical book. The title is made available for sale in all geographies for which the author or publisher has rights. The title will be included in a broad set of features in the Kindle Store, such as text-to-speech. This list of features will grow over time as Amazon continues to add more functionality to Kindle and the Kindle Store. Under this royalty option, books must be offered at or below price parity with competition, including physical book prices. The 70 percent royalty option is for in-copyright works and is unavailable for works published before 1923 (a.k.a. public domain books). The 70 percent royalty option is currently only available for books sold to United States customers.

Current Events What device update did Amazon announce? What patent did Amazon just receive?

Current Events What did E Ink Holding (a.k.a PVI) just announce?

Current Events What did E Ink Holding (a.k.a PVI) just announce?

Current Events What major retailer just re-entered the digital book space? What role did the NYT see Google playing in the digital book space?

Print on Demand Digital Source file, Physical output

Print on Demand - Then

Print on Demand - now

Print on Demand Practical Applications – Keep books “in-print” – Theoretically lets publishers take more risks – Retailers can carry more “inventory” – New business models

Print on Demand - SharedBook

Advanced Reading Copies Or more to the point… Digital Advanced Reading Copies Traditional Target Audience? Digital lets you target new audiences

Advanced Reading Copies Practical Applications: – More books can have ARC’s – Consumer research/feedback

Advanced Reading Copies “NetGalley is an inexpensive and green way for publishers to share their digital galleys securely. Professional readers—reviewers, media, bloggers, journalists, librarians, booksellers and educators— can all use NetGalley for FREE to read and request galleys they want to review. Welcome, and happy reading!”

eAudio

(through April) Audiobook$279m$236m$58m eAudio$23m Digital Books$61m$169m$118m Total 2010 Audiobook revenue 2010 (through April) Audiobook Industry = $81m. 72% is physical 28% is digital Book Industry = $3,778b. 97% physical 3% digital