Make-A-Wish Foundation ® UK Payroll giving campaigns that have worked for me

The Consortium Model The In-house Model The Online Model

“Working together works and creates a USP” The Consortium Model: Childlife

Formed in charities – 1 ask 3,100 payroll giving donors currently giving £5.8m total payroll giving donations received

“Incentivised strongly messaged in-house promotions work” The In-house Model: NFU Mutual

Winner of Best Use of Payroll Giving Budget £360 – 3 x IPods Target Sign Up – 6% ACHIEVED 12.6% Income Target - £3,150ACHIEVED £7,793 £5,000 raised on 2 nd run

“Easy, quick and efficient” The Online Model: Utilities Warehouse

Big Change chosen because it could be co-branded and personalised “Donate Your First Hour” of 2012 Achieved 7.5% staff sign up Raised £5,063 pa – average gift £18.50/p/mth Repeated Valentine’s Day, August Charity Week, December