BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research Kassie.

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Presentation transcript:

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Branding panel: How UC Berkeley is reaching further Office of the Vice Chancellor for Research Kassie Darling, Development Associate Kaja Sehrt, Senior Development Director Office of the Vice Chancellor for Research

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Office of the Vice Chancellor for Research What we do: Lead and coordinate new multi-disciplinary initiatives Oversee multi-disciplinary research institutes and centers, museums and field stations Ensure compliance/control risk –Office of Sponsored Projects, tech transfer, animal care, human subjects, lab safety, research misconduct, visas

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Research Institutes and Centers From astronomy to zoology spanning natural and physical sciences, engineering, social sciences, international & area studies, humanities Examples include: Large multi-campus institutes; such as CITRIS and QB3 Collaborations with industry, such as Energy Biosciences Institute (EBI) Space Sciences Laboratory (SSL) Example of CITRIS activities: Bionics Lab research at the intersection of robotics, biological systems, and medicine The new EBI building at the corner of Hearst and Oxford Streets

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Museums and Field Stations Field stations in California and the South Pacific Campus museums, including Hearst Museum for Anthropology and Museum for Vertebrae Zoology Botanical Garden Digitizing and geo-referencing vast collections of specimens UC Natural Reserve System UC Berkeley’s Moorea Biocode Project will create the first comprehensive inventory of all non- microbial life in a complex tropical ecosystem. Ancient Egyptian crocodile mummy from Hearst Museum of Anthropology undergoing CT scan.

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 1: Annual Overview of Campus Research

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 1: Annual Overview of Campus Research

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 2: Collateral for Specific Programs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 2: Collateral for Specific Programs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 2: Collateral for Specific Programs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 3: Redesign of Website Landing Pages

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Example 4: Integration of Web and Print Collateral

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Some Ideas for Potential Further Development/Future Tools: Streamlining and expansion of gallery.berkeley.edu Flexible templates for outreach (perhaps integrated with campus license for Mail Chimp or other vendor) On demand printing of campus collateral (similar to storefront.berkeley.edu for fundraising materials)

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Branding Panel: Q&A