= Hallmark Babies in Asia… The Perfect Storm Hong Kong 2011.

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Presentation transcript:

= Hallmark Babies in Asia… The Perfect Storm

Hong Kong 2011

Shanghai, China 2011

Hong Kong 2004

The Perfect Storm  Approximately 185 concept shops and counters in China shopping malls & department stores  Hong Kong, China, Macau, Taiwan, the Philippines, Malaysia, Vietnam ● ●

Sales Ranking – Shanghai & Beijing in 2011 RankingBrand Target Age Range Incld Non Garment Products Avg Sales per sqm per month Avg Sales per shop per month USD/m 2 USD 1Yeehoo0-6YYES62418,008 2Hallmark Babies0-8YNO61819,110 3Allo & Lugh0-6YYES58922,371 4Premier Jour0-5YYES56113,632 5Souhait0-6YNO52516,591 6Les enphants0-6YYES51226,369 7Senbo Dulun0-5YYES49211,271 8QP Two0-6YYES4549,997 9Lucky / Labi Baby0-6YYES41113,054 10Piyo 0-6YYES40312,835 11Usbaby0-6YYES3787,050 12Infancee0-6YYES3088,268 13Adidas Baby0-4YYES2897,462 14Baby Looney Tune1-3YYES2868,407 15Kara Bear0-6YYES2767,003 16Miyio0-3YNO2716,301 17Good Baby0-6YYES1897,973 * Sales performance of Hallmark Babies is based on total 30 Hallmark Babies shops in Shanghai & Beijing in 2011 * Sales performances of other brands are based on their shops in the same depart. stores where the 30 Hallmark Babies shops situated in 2011

What created the Perfect Storm? Ten success factors…

Success Factor #1 Florich Trading Co., Ltd Factory in Tai Shan Headquarters in Hong Kong

Extension of Hallmark’s logo and traditional slogan Success Factor #2 A popular western brand When you care enough to send the very best

Multi-style of one image Success Factor #3 Hallmark creative assets

Success Factor #4 Open retail landscape Hong Kong Shanghai

Success Factor #5 One Child limit

Success Factor #6 Chinese middle class has money

Premium Disney Baby Kara Bear Lucky Baby Nicole & Bears Yeehoo Good baby Hallmark Babies Luxury Jacadi Middle Les enphants Piyo Senbo Dulum Baby Q Carters Mass Pepco QP Two Many non-popular brands Snoopy Babies Success Factor #7 Premium Positioning Allo & Lugh Catamini

Success Factor #8 Retail Training

Hong Kong 2008 Success Factor #9 Retail capital investment 3 rd generation 2013

Success Factor # Degree Marketing Loyalty Program

2004 Results: Nearly $35MM Number of ShopsRetail Sales US $Millions

= Hallmark Babies in Asia… The Perfect Storm

Thank You