TITLE DATE Discover Sailing Day Daisy Brooke. Discover Sailing Program TEN Components (1) Contemporary branding, guidelines, marketing materials, communication.

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Presentation transcript:

TITLE DATE Discover Sailing Day Daisy Brooke

Discover Sailing Program TEN Components (1) Contemporary branding, guidelines, marketing materials, communication messages and templates (2) Discover Sailing Days (3) Discover Sailing Experiences (4) Discover Sailing Courses (in dinghies, keelboats & powerboats) (5) Tackers – national junior introductory program for year olds

(6) The Sailing Pathway – a framework for guiding participation & retention (7) Sailability - including people of all-abilities in all aspects of sailing (8) Discover Sailing Hosts – existing members who have a role in welcoming new participants to the club (9) Sailing holidays (10) Crew Matching - connecting skippers with people who want to sail

Discover Sailing Days What are Discover Sailing Days? Previously under the names ‘Try Sailing’/‘Go Sailing’ Any affiliated club can register to host a DS Day Open clubs to local communities Showcase sailing as fun, safe, accessible, affordable, welcoming Free for participants People new to sailing Run by club volunteers

When are Discover Sailing Days held? Australia-wide Discover Sailing Day SUNDAY 27 th OCTOBER Discover Sailing Days throughout the year To coincide with community events

Activities Most club run the day between 10am – 4pm Boat & PFDs ready to start for 10am Take participation out for a sail (30-40 mins) Show them the club facilities Information about what the club offers

Next Steps for Participants…….. Discover Sailing Experience (at DS Centre) Discover Sailing Course (at DS Centre) Crewing (at any club) ? Membership Another DS Day Volunteering at a club

How club register to be involved in the Australia-wide DS Day? Through MyClub Complete a very short online form

What resources are there to help clubs? Discover Sailing Day Guide Discover Sailing Day video guide for clubs Free promotional material (via YA online shop) Discover Sailing branded items to purchase Discover Sailing website Online participant registration Discover Sailing logo Discover Sailing videos for your club website

Making your DS Day a success Plan early Assign a volunteer to organise the Day Appoint a sub-committee Find volunteers to be Discover Sailing Hosts Local marketing is very important Make sure your website provides clear information Order free promotional material Be clear about the next steps for participants