Global Media Flows Alejandra Valencia Cantoral ID: 144758 Paola Vera Albarran ID: 145334 Rebeca Salas Hernandez ID: 145633 Esefania Aarún Tassinari ID: 143438
MEDIA FLOWS Media flows: 70’s-80’s: Research claims the existence of unbalanced, unidirectional flows of TV programmes and foreign news from the “centre” to the “periphery”. Main media flows are divided into 3 categories: Global Transnational Geo-cultural MEDIA FLOWS
U.S. Western Media #1 Exporter of media Dominant Flows
U.S.A (DOMINANT FLOW) LATIN AMERICA (CONTRA FLOW) Telenovelas Televisa – México (Mayor productor de programación en español) Venevisión - Venezuela Globo – Brasil Colombia – RCN Argentina – Telefe U.S.A (DOMINANT FLOW) LATIN AMERICA (CONTRA FLOW)
Broadcast in 50 languages and dialects Reaching 100 countries Helps creat a trasnational identity Consumption patterns Telenovelas has succeded in non spanish speakers countries Telemundo
Contra Flows Non Western Nations / Cultures Subaltern Flows Diasporic Audiences Deterritotialization Contra Flows
The global media in the first decade of the 21st century represents a complex terrain. Commercialization of media systems around the world has created new private networks that are primaly interested in markets and advertising seeing the audience as consumers.
Bollywood as a major example of transational global flows, India has emerged as a key destination for outsorcing media content. India
Geo-Cultural media cater to specific cultural-linguistic audiences wich may be scatterd around the world. India´s ZEE TV https://www.youtube.com/watch?v=F6XseUvIZuQ
Bollywood 70 countries South Asia diáspora Popular in: Arab world Central and south Asia Africa countries Bridge between western and indian popular cinema https://www.youtube.com/watch?v=Y6FuYf7r46Y Bollywood
CHINA AND SOUTH KOREA CCTV9- tv in english Channel Phoenix 1996 For diasporic audiences “Window to the world for the Chinese global community” CHINA AND SOUTH KOREA
• Digital technology • Privatized and deregulated broadcasting • Satellite networks Have helped put Asian media on the map and the growth of cultural products. Example: Pusan International Film Festival.
South Korea: Film Soap operas Popular music Online games
2005: South Korea- leader in broadband penetration China- largest television market China- largest number of mobile phone users China- largest exporter of IT products 2006: Chinese- 2nd largest language online
“A new geography of trade with East Asia and China in particular, taking the lead is already having a significant impact on international trade flows” (UNCTAD, 2005: 153).
Dominant groups of interests Media Imperialism Dependency Hibridity *Audiences Implications
“Diasporic Public spheres” Indigenization https://www.youtube.com/watch?v=1vKDOWAf5M8 https://www.youtube.com/watch?v=Yw_Z4vhBY_Y https://www.youtube.com/watch?v=DqasqRdO7dc Consequences
http://www.mtv.com/ http://www.mtvla.com/
Case study https://www.youtube.com/watch?v=kZ02_Uzf7So https://www.youtube.com/watch?v=B-uxeZaM-VM https://www.youtube.com/watch?v=34WIbmXkewU Case study
IS FRENCH CINEMA INFLUENCED BY HOLLYWOOD IS FRENCH CINEMA INFLUENCED BY HOLLYWOOD? DOES CULTURAL EXCEPTION ACTUALLY PREVENT THIS OR NOT? DO FRENCH IDENTITY AND VALUES REMAIN UNTOUCHED (in their films)?