June 2014

WHO WE ARE

Youth 18-29, new citizens, voters of color, low income, female RAE Voters accounted for - 81% of population growth in the US between 2000 and 2010 and… 95% percent(!) between 2008 and Now represent over half of eligible voters RISING AMERICAN ELECTORATE

A CHANGING ELECTORATE US Census Voter Registration and Voting Survey

WHO VOTES MATTERS The Party of Non-Voters – Pew Research 2010

WHO VOTES MATTERS Who Votes Now: Demographics, Issues, Inequality, and Turnout in the United States, Leighley and Nagler, 2013

Stronger Nonprofits: Nonprofits whose communities vote have greater access and clout Active Citizens: People who register to vote are more likely to connect with neighbors and contact elected officials Nonprofit Reach: We reach people campaigns can’t and have an impact on turnout when we do WHY NONPROFITS – WHY VOTING Why Voting

2012 EVALUATION

Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population. NONPROFIT VOTERS A DIVERSE GROUP Quant

Nonprofit Voters outperformed their counterparts in the general population by 6 points. NONPROFIT VOTERS HAD HIGH TURNOUT

Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points. BY RACE AND ETHNICITY

Personal: In-person appeals work best Timing: Closer to election (Aug-Election Day) Integrate: Classes, events, services Motivate: Your issues, your asking Celebrate: Make Election Day special ENGAGING VOTERS AT YOUR YWCA

National Voter Registration Day is September 23 NATIONAL VOTER REGISTRATION DAY

NONPROFIT VOTE RESOURCES

VOTE (8683) Nonprofit VOTE 89 South Street Suite 203 Boston, MA 02111