Target Store Opening Alex Rodgers, Rebecca Rivers, Jennifer Paul, Brittany Robins, Adam Billet, and Victor Santiago

Agenda  Location  Invitations and media  Promotional plan  Description and theme  Staging, A/V, and lighting  Staff and volunteers  Work-back schedule  Food and beverage  Vendors and suppliers  Timing  Contract and permits  Evaluation  Budget

Location  650 King St, North, Waterloo, Ontario  Central to both universities and the general population of the city  Central location with a large shopping distract that attracts many shoppers from other cities  Offers convenience and familiarity

Invitations

Media

Promotional Plan  Invite media  Create public awareness  Sending invitations to numerous local media outlets  Media advisory  Vehicle to encourage the media to attend the event  Countdown clock  Attract attention to the store and encourage people to shop  Flyer  Placed in local newspapers – creating awareness  Radio advertisement  Create a 30 second ad promoting the store opening  Using local radio stations – 91.5 The Beat, !05.3 Kool Fm, ect.  TV advertisement  Run 17 commercials on CTV evening news  Creating awareness

Description and Theme  Theme: Back to School  August is a big a month for department stores  Target suites the needs and wants of different demographics  In store events  Fashion show  Colouring Contest  Teacher of the Year Award  First 50 customers receive 20% off their purchase  The store will have the typical layout in order for easy shopping  Clothing department is typically to the right-hand side of the entrance  Room will be made for the fashion show  Customers will be warmly greeted as they enter the store  Employees will also explain the events that will be taking place  Available to answer any customer questions

Staging, A/V, and Lighting  Store is already equipped with lighting and intercom systems  Fashion show will require extra technical attention  Using ABC Rentals  Require four 4 ft by 8 ft sections to make up the main stage and runway  ABC Rentals also provides skirting for the stage  The fashion show is to attract attention but not be the main focus

Staff and Volunteers  Fashion show  Gemini Modeling Agency – 2 models from each age group  14 models from 12-5pm including 20% agent fee + GST, model casting, and a pre-show walk through will total $1,500  Greeters  Two greeters at a time (shift work – 6 hours)  Greeters total wages for the day $756  Departments  15 extra staff working in the electronics, home, clothing, toys, sports, stationary and grocery departments (shift work - 6hrs)  Department employee wages for the day $2, 835  Cashiers  4 cashiers working 6am - 2pm shift (10.50 x 8 = 84, 84 x 4 = $336)  6 cashiers working 8am - 4pm shift (10.50 x 8 = 84, 84 x 6 = $504)  4 cashiers working 2pm - 10pm shift (10.50 x 8 = 84, 84 x 4 = $336)  4 cashiers working 4pm - 10pm shift (10.50 x 6 = 63, 63 x 4 = $252)  2 cashiers working 4pm - 12 am shift (10.50 x 8 = 84, 84 x 2 = $168)  Cashiers total wages for the day $1, 596

Work-back Schedule

Work-back Schedule continued

Food and Beverage

Vendors and Suppliers

Timing  Opening day is Saturday, August 17, 2013  Perfect timing for back to school shopping  Timing of store opening is at a time of heavy traffic into the city  University students are coming into the city  Store opening at 6 am on a Saturday  Allows people who work during the week to participate

Contract and Permits  Contracts and permits we will be submitting:  Building permit, which will set out standards for the design and construction of buildings to meet objectives such as health, safety, fire protection, shipping and receiving docks as well as accessibility.  Local zoning by-law permits as well as other planning controls on buildings  Any other application legislation including those that fall under the Environmental Protection Act.  Contracts for employees, what the requirements are and how wages will be paid out (i.e. how people can get a raise, take a leave-of-absence, maternity leave etc.)  Managerial contracts discussing what the roles and requirements are of each manager on duty  Contracts with each supplier outlining how and when supplies will be processed and ordered  Contracts with Ontario Hydro for Electrical and Hydro requirements of the store

Contracts and Permits  The city of Waterloo has set dates on the type of permit and the cut off date for completed submissions. The dates are as follows:

Evaluation  success will be attributed to  The percentage of sales that were given to charity  How much revenue was made throughout the day  How many customers were served  We will need to know the number of customers served in order to determine the amount of traffic expected for future days  We will need to calculate the amount of sales that are given to charity and minus that from our total income accumulated

Budget

Conclusion Thank you! We welcome any questions that you have at this time.