AppExchange Partner Academy- Building Your Application Listing By Jesse Dailey

2 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

3 Get to know the AppExchange Listing Title Abstract TD/ GIN Thumbnail Additional Resources Logo

4 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

5 Select the Setup for your Application Demonstrate your application using: Distribute your application through: or

6 Select the Setup for your Application Demonstrate your application using: Distribute your application through: or

7 Demonstrate your Application through:  Fully functional read only version of the application  Allow customers to “kick the tires”  Present data in a dynamic working environment  Appropriate for all Native applications and some Composite applications

8  For applications that are too complicated to demonstrate through a Test Drive  Demonstrates the functionality of the application  Walkthrough of the application- “A day in the life”  Appropriate for some Composite applications and all Client applications Demonstrate your Application through:

9 Demo- Suggested Format 1.Overview- Quick introduction to the demo and a discussion of the value proposition. 2.Step by Step –  Show everyday use of the application  Outline the functionality a user will see- show it in action!  How does your application interact with Salesforce.com- do you create data in a custom object? Do you import leads? What are the steps that make this happen? 3.Additional info and conclusion

10 Additional Considerations in Building a  Market your demo toward Salesforce.com users  Stay away from marketing your company  Screenshots are a must!  Remember: you only have 60 seconds to grab a customer’s attention.

11 Select the Setup for your Application Demonstrate your application using: Distribute your application through: or

12 Distribute your Application Through:  Deploy your custom salesforce.com application at the click of a button  Automatically install various elements ranging from Custom Tabs to Pre-Made dashboards  Appropriate for all Native and Composite applications

13 Distribute your Application Through:  For applications where an immediate installation is not available:  Hardware Appliances  Integration services  Applications that require contact with direct sales or consulting services  The Learn More landing page provides:  Additional information about the application  Sales contact information  Marketing directed towards a salesforce.com customer  The “Get It Now” should be packaged and left private

14 Distribute your Application Through:  For applications that install directly to the users desktop or external services that do not use the salesforce.com interface  Links to a landing page with more information about the download (not just a direct link to the file)

15 How do I enable these buttons?  By default only Get It Now and Test Drive are available for your listing  Other buttons – Demo, Learn More, Download- need to be enabled by salesforce.com  for an evaluation of your

16 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing –Tips and Tricks! Frequently Asked Questions

17 Use the Listing Form as a Guide  Use the form when writing your copy for the listing. Log into and click on edit for your listingwww.appexchange.com  You can now see the text limitations for each item

18 Title and Logo  Title- the name of your product - should not include “for AppExchange”  Logo- Your 60x60 record cover

19 Thumbnail and Screenshot  Two separate files  Thumbnail is 160x115

20 Datasheet and Customization Guide  Datasheet- Two page summary of key information  Customization Guide- For applications that require additional setup or customization to function  Step by Step walkthrough for System Admins  Adding page layouts for standard salesforce.com objects and tabs  Any steps that are needed to activate the application

21 Presentation  Excellent supplement to a Test Drive  Give the business value of your application  Use any format

22 Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

23 FAQ: I don’t have a listing!  Log into the publisher area of  Native/ Composite application- After you package and register your first version you will see your listing in the manage my apps area.  Client Application- you will need to request a listing from support –Log in to the publisher area of –Click Manage My Publisher Profile and create a profile –Click “Request Assistance” and log a case for a new listing

24 FAQ: My publisher tab is blank!  Your publisher profile needs to match the username associated with the profile you created.  It will always be in the format of an address e.g.  Tip: When in doubt – after clicking Assign Publisher Profile just click My Publisher Profile

25 FAQ: My Publisher Tab is Blank!

26 Questions?  Contact us via  Click on request assistance under Manage My Apps Thanks!