EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.

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Presentation transcript:

EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING CONSOLES CLOUD DVR INTERNET TV MOBILE VIDEO TABLET TV APPS

RAPID ADOPTION OF DEVICES GAME CONSOLE IPTVTABLETSMART- PHONE UP 34% LAST 12 MOS. 46%10%14%51% UP 1% LAST 12 MOS. UP 400% LAST 12 MOS. UP 25% LAST 6 MOS.

RAPID ADOPTION FOR VIDEO VIEWING 95% watch on TV 54% watch online 14% watch on mobile 88% of tablet owners 86% of smartphone owners use their devices at least once a month while watching TV

SCREEN SHIFTING IS HAPPENING DISTRIBUTION OF AVERAGE DAILY MINUTES SPRING/FALL ST QUARTER 2012 SOURCE: VEMC 2008, CROSS-PLATFORM DATA, QUARTER 1, DISTRIBUTION OF AVERAGE DAILY MINUTES #C360

NETFLIX WOULD BE THE LARGEST SUBSCRIPTION TV DISTRIBUTOR *Subscribers (mm) hours per month, per sub * Company reports 155 hours per month, per viewer #C360

CROSS-PLATFORM INNOVATION EXTENDING C3BEYOND C3 EXTENDED SCREEN STREAMING TABLET APPS ODC3Cross- Platform Program Ratings Cross- Platform Campaign Ratings CONTENTADS

EXPANDING THE CROSS-PLATFORM HOMES PANEL 10,000+ Cross-Platform Homes WHERE WE AREWHERE WE’RE GOING 2x larger Expanding to tablets and mobile #C360

PANEL DISCUSSION #C360

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