HSE: On The Cutting Edge of Business Education in Russia International Institute of Administration and Business National Research University Higher School of Economics Higher School of Economics, Moscow,

Higher School of Economics, Moscow, 2012 Business Education in Russia: accreditations photo Amendments to Federal Education Law (N ) adopted during summer 2011 and enforced since 2012 abrogate the State Standard for Business Education Programs. Each university, business school or corporate university is individually responsible for designing programs and delivering certificates of completion for continued education. Minimum of State Control: state continues its licencing of higher education institutions What is next?

Программная инженерия Higher School of Economics, Moscow, 2012 Future Scenarios: Internal Potential New public overseeing structures and non-governmental standards E.g., January 20, Russian Association of Business Education (RABE), Russian Union of Industrialists and Entrepreneurs, Chamber of Commerce and Industry, «Business Russia» (Delovaya Rossiia) and Association of Russian Banks signed a Declaration to Create A Consortium for Development of Business Education in Russia. Goal: design and sustain standards of continued business education Limitations: business and its perception of the quality of the new standard, conformity with existing international standards Brand contest: «foot voting» and «challenge of reputations» E.g., merger of GASIS (State Academy of Continued Education in Construction and Investment) and HSE. Weak players step out, less participants, emergence of trendsetters Limitations: no regulation or control mechanisms on the first stage, which may drag on External Potential Rigid Link Strategy E.g., International accreditations: EQUIS – international mobility, internationalization of education AMBA – MBA programs AACSB – faculty selection criteria and knowledge evaluation Common requirement: selectivity in enrollment Limitations: constant lagging behind, little account for Russian business environment specificity Flexible Link Strategy (adaptation to the Russian market, fine-tuning of Russian programs and joint ventures) E.g., Partner program of HSE and ESCP EUROPE Business School - Master in European Business Limitations: high level of trust between international partners, need to coordinate multiple interests, legal differences, possible «cannibalization»

Higher School of Economics, Moscow, Strategy №4 – Flexible Link Strategy National Research University Higher School of Economics In 2012 HSE creates the International Institute of Administration and Business. Task: internationalization of continued education at HSE according to the flexible link strategy. Strategy: Adaptation of foreign business education programs at HSE Launch of joint products with leading international business schools (ESCP EUROPE, EDHEC) Respecting the needs of the Russian corporate world Professional exchange and sharing experience with international counterparts Use of strong academic and expert resources of HSE and ESCP EUROPE Advantages: coordinated institutional effort for better results: «university – partner – business» «Russian bike assembled with international parts» (to the example of Porsche) Spin-off and integration with Masters double-degree programs Previous reputation and success stories (double degree programs with Université Paris 1 Panthéon Sorbonne)

Higher School of Economics, Moscow, 2012 Strategy №4 – Model of Functioning International Institute of Administration and Business Corporate needs in human capital HSE Educational Product World class accreditations AACSB, EQUIS, AMBA International partner experience (BS, CCI, etc.)

Higher School of Economics, Moscow, 2012 Doing Business In Russia photo Target Audience: foreign companies, program on demand Key disciplines: management, laws and regulations, socio-economic overview, marketing, taxes, HR strategies Corporate Need HSE Experts School of EconomicsSchool of Global Economics and Politics School of LawSchool of Managemet Public Administration School School of Sociology ESCP EUROPE Experts Business Experts CCI of ParisCCIFR CCI of Russian Federation Russian Union of Industrialists and Entrepreneurs Internship in a Russian company IIAB - coordinator

Higher School of Economics, Moscow, 2012 Energy Management in Russia photo Target Audience: Russian energy companies Key disciplines: management, regulation, marketing, constructing consumer chains Corporate Need HSE Experts School of EconomicsSchool of Global Economics and Politics School of LawSchool of Management Public Administration School ESCP EUROPE Experts Business Experts CCI of ParisRussian Energy Agency Russian Union of Industrialists and Entrepreneurs Internships at Russian companies French-Russian Agency for Energy Efficiency IIAB - Coordination

Higher School of Economics, Moscow, 2012 International Development of an Entreprise photo Target Audience: Russian companies growing abroad. Program on demand Format: course work + internship and company visits abroad Corporate Need HSE ExpertsEDHEC Business School 1-week Internship Internships in a Foreign Company CCI of ParisCCI of Torino IIAB - Coordination ESCP EUROPE Business Partner

Higher School of Economics, Moscow, 2012 Master in European Business - Triumph of Strategy №4 photo Preparing specialists with strong cross-cultural skills ready for efficient team work International program (since 1995), tested in Europe, Mexico, and India and adapted to the Russian market since 2012 Education in two countries (in Moscow and in London/Paris/Torino/Madrid or Berlin) Two diplomas: by ESCP EUROPE, ranked 2nd according to Financial Times* 2012 ranking of MiM programs, EQUIS, AMBA, and AACSB accredited,Financial02 rano by HSE - diploma of professional retraining (диплом о профессиональной переподготовке НИУ ВШЭ), Russian leader in human and social sciences. MBA level in a matter of 1 year. Quality-Price Balance: A top-tanked BS MBA - around EUR 50,000; Master in European Business - EUR 17,500. Minimum Discontinuation of Work: First Semester - part-time employability (only in Moscow). Second Semester - full-time education in March-June. Internships in Leading International Companies. Average Graduate Salary: EUR 42,000.

Higher School of Economics, Moscow, 2012 Master in European Business – program contents photo Two Semesters and Two Business Projects 3-months Internship: in-house or globally 1 semester2 semester Computer Skills Quantitative Methods Introduction to European Management Financial Accounting Fundamentals of Finance Economics for Managers Organisational Behaviour & Intercultural Management Business Strategy Operations Management Marketing Management Management Accounting Buying Behaviour & New Product Development Financial Strategy European Business European Business Law International Management Human Resources Management Finance or Marketing Elective

Higher School of Economics, Moscow, 2012 Master in European Business and your company photo Invest in your company’s human capital (1 person per year) according to the 3 options: Full tuition paid by the company Co- Financing «employer-employee» Provide flexible hours for the period of education and training Submit your company projects as Business Projects and Cases to the Program and Get the Solutions Provide internship positions inside your company and use this to attract leading Russian and international specialists

Our Contacts 12 Director of IIAB Maltseva Irina Associate professor, PhD, Director of the Centre for Cooperation with France, Canada and European French-speaking Countries Phone: +7 (495) Manager for Development & International Partnership of IIAB Efremov Sergey Phone: +7 (495) Tonkonogaya Elena Phone: +7 (495) –79 Odintsova Uliana Phone: +7 (495) – Building 5a, 2/8, Khitrovskiy lane, Moscow, Russia Tel.: +7 (495)