Future of shopping in India Changing the way consumers buy And merchants sell

Why naaptol ? The opportunity E-Commerce in India is less than 300M$ as against 300B$ in the US. 70% of products bought offline are researched online  Key Factors: –Very few focused players –No product research site with comprehensive information –No model providing a step by step roadmap to retailers to sell online Offline Leads Third party Selling Own site selling  Experienced naaptol has seen E-Commerce very closely –Hari Trivedi, President: Was earlier shopping Indiatimes –Manu Agarwal, CEO & Founder: Provided IT to low touch commerce

What is naaptol ?  naaptol is a low touch E-Commerce company  Consumers use naaptol to find right product, compare and buy online or offline – in less time and for the best price!  Merchants use naaptol to increase sales on their offline stores, online stores and by directly selling on naaptol.com  Brands use naaptol to create awareness among consumers wanting to research and buy products in their category.  Completely automated technology for order processing with deep logistics integration  Employs 140 people in its 10K Sq Ft facilities

naaptol milestones  April 2008: Web 2.0 Naaptol.com launched with 30K products  July 2009: Affiliate stores for leading E-Commerce sites launched  October 2008: Rs 5 Cr Brand Campaign Launched  November 2008: Websites for Merchants enabled on Naaptol  January 2009: Social Shopping Launched  March – August 2009: Alliance with all leading print Media groups  June 2009: Call center made operational to enable sales over phone On-Going Achievements  Over 500 stores selling products on Naaptol.com  More than 25K unique visitors on naaptol everyday (Ranks 316 in India)  Sales worth Rs 15 lac by naaptol everyday (5Cr a month)

Who owns naaptol ?  Working promoters, employees and friends  Leading Media companies  Any you? naaptol is looking to raise funds to expand its operations rapidly Revenue Plan  Expected to do sales of Rs 1cr per day in 6 months with 20% gross margins